Posts on Twitter:

Simple but effective window displays are my favourite. This simplistic design highlights the easy process of shopping for workwear in this store 👔👞




What will you discover at the VM & Display Show? Join us on the 3-4 April at the BDC, London. Register for FREE entry at




























We love this teamwork! Reposting : ... "Very happy with our latest with a little (LOT) of help from our friends @westcottandwilliams! "










Apprendi le conoscenze e gli strumenti necessari per l'esposizione dei prodotti nel punto vendita con il corso di Visual Merchandising di Koro Studio! Per maggiori info 👉










LOVE helping guests stay healthy and active with new refreshing colors and on trend styles! Filled, merched and ready to drive performance sales at T2790!










One of the retail trends we're seeing this year is that 'Small is the new Big' - do you have a boutique store and niche brand that you would like to see having a top drawer high street presence?



Posts on Tumblr:

instagram

In the Wind #installation #visualmerchandising #chinesenewyear2019 (at Emporium Department Store)
https://www.instagram.com/p/BuBCeMBF8yt/?utm_source=ig_tumblr_share&igshid=1u3god607c7u1

Made with Instagram
instagram

CAMPLIN OVERCOAT
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#shirt #tshirt #sweat #sweater #redwingheritage #heritage #sneakers #visualmerchandising #jeans #windowsdisplay #vintage #suitdk #denim
#dickies #herschel #scotchandsoda #Edwin #drdenim #selvedge #deus #camplin #padova #redwing #venezia #piovedisacco #minimum #stance
#pitchdrop (presso Pitch drop)
https://www.instagram.com/p/BtBo1RFnXcD/?utm_source=ig_tumblr_share&igshid=izua1hx9ta72

Made with Instagram
instagram

EDWIN

#shirt #tshirt #denim #sweatshirt #redwingheritage #heritage #sneakers #visualmerchandising #jeans #knit #vintage #suitdk #denim
#dickies #herschel #scotchandsoda #Edwin #drdenim #selvedge #deus #camplin #padova # #venezia #piovedisacco #minimum #stancesocks #socks
#pitchdrop (presso Pitch drop)
https://www.instagram.com/p/Bs7yrveHuli/?utm_source=ig_tumblr_share&igshid=zrt0sohhy2es

Made with Instagram
instagram

Let’s get this to a #100k on #youtube #downside24 #shotcaller #video #visualmerchandising #viewbug #musically🎶 #videomusic
https://www.instagram.com/p/Bsp2Q6mA7Hl/?utm_source=ig_tumblr_share&igshid=1hnhlxoyps76h

Made with Instagram
CONCEPTS

[The next stage of the summative project is concepts. This involves taking my chosen idea and creating multiple interpretations changing how it might look. Forming 3 mood boards will allow me to vision the colour palettes, themes and key words for the outcome and how it will suit and link to the correct target consumer.]

My idea: “Interactive visual merchandising based on a new collection available for preview when scanned via the app”

Concept A:

Inspired by a board game, it will feature on the window display of the store. Customers will have the Paul Smith app on their phones in which they can use to direct the game piece around the maze to reach the middle. If they manage to get to the middle it will release a preview of the new collection to the customers phone. The collection is inspired by formalwear and oversized tailoring taking on the colour palette of neutrals and yellows. 

Concept B:

The window display will be glass fronted with an interactive screen displaying login details. The consumer can open their Paul Smith app which will be logged into their account and connect with the store screen to showcase a suit specifically chosen for the consumer. This is based on previous shopping habits and demographics from their app information. I chose to incorporate a minimal aesthetic for this store appearance with a monochrome colour scheme. 

Concept C:

My third interpretation is based on previous Paul Smith visual merchandising, having painted and branded stores in specific patterns and stickers relating to the current collection. The theme is Japanese print with the symbol of a dragon used on the store. The consumer can scan over the graphic with their Paul Smith app to release a preview of the new collection. The new collection will consist of Japanese fabrics and embellishment, in shades of deep red and navy. This interpretation is inspired by the other target consumer of the brand being the Japanese. 

M