Interesting points in review:

• Design is a process of making decisions
• The Five Whys?- Start with Why- Simon Sinek
• “The role of a designer is to navigate through chaos and to be comfortable with uncertainty.”- Leonard Pak

The Design Process aka “the UX strategy” for an e-commerce site

4. Business Analysis- understanding your competitors, advertising models- it is good to understand where the stakeholder comes from, to bring them along, what they think are their customer, their brand/ culture.
5. Information Architecture- you have organise the content somehow, to avoid getting lost and make sense of the information.
6. Sitemap and iteration- after defining that structure, the sitemap is good chart defining the structure of the information which outline overall navigation
7. Sketching and iteration- in defining the sitemap, sketching shows visually how the website may appear to the user It also delivers a foretaste to the stakeholders of a user centred visual design, to illustrate the integration of the previous research. Iterations at this process would help align with the stakeholder’s values and user’s existing understanding of using websites.
8. Prototype- in developing sketches into an interactive prototype, it provides a UX consultant to test the website with the user and observe their own engagement and if it aligns to the initial designs.
9. Presentation of findings- in delivering these findings to the stakeholders, it provides them with a user-centred solution that will draw more users to their website and wanting to participate with their brand identity