In an ongoing series of attacks against the products they grew up on, the millennials have struck again. This time, it’s American cheese they’re ousting. The processed food that does not contain enough cheese to be legally called cheese is being passed over for fancier cheeses that are actually cheese, according to data from the United States Department of Agriculture.
This is a pattern we see time and time again among millennials, across all consumer categories: They shun a time-honored commodity (that maybe wasn’t so great in the first place), and open their hearts and wallets to what they deem a better alternative, be it for health, ethics, experience, budget, or all of the above.
Tail end on the final #tour of the week and #rockingout with our guests to #lennykravitz awesome way to finish of a great day. #trghe #Stw2018
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