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Global colour authority has named Classic Blue as its Colour of the Year for 2020. We asked colour and trend forecasting expert Jane Boddy for her view on whether fashion will adopt it and, if so, how










💡 The 'ordinary ' have become very important role models because of their ability to question old values and, at the same time, propose a new set of values ​​that will impact the . 👉







🔎 Signals that anticipate the . 🔜 The Pokémon Company has announced that it will soon launch an that ‘turns sleeping into ’. ▶ Explore more on  










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My new ‘The Future is Trending’ is now available at the beautiful pop-up shop at the top of Waverley Mall, in Princes Street, Edinburgh.







Anticipation and early perception is critical for staying ahead of the game. and tools are helpful, but how about traditional media? Discover how all 3 combined make for a powerful forecasting strategy 📈




When a quote that perfectly encapsulates what you do for a living is handed to you... you use it in your FW21 trend presentation. 🙌 “There is a tide in the affairs of men, which taken at the flood, leads on to fortune.” - William Shakespeare




Upcoming season's stripped pattern wants to be seen boldly. During the London Fashion Week we saw a lot of examples for bold stripped prints and patterns.




Animal skin print trend continued at London Fashion Week but in a different way. Animal skin prints & patterns updated itself from true form, classic prints and patterns to electric brights, big scales and colorful gradients.




'Pattern Play'' Those two words are the key words for Spring/Summer 2020. Upcoming season is all about pattern mixing.




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Prom Dress : Living Coral Inspirations 

2019 Trend Forecast

Tie-dye

Tie-dye has had a change and is now modernised.  Dior has created kaleidoscope versions of tie-dye as well as sometimes layering tie-dye over florals; whereas Prada went for a flouro approach, which reflects a liberated modern woman.  On the other hand, Stella McCartney’s take on the tie-dye came in various different versions in a more 70s hippie perspective with blue and white boiler suits, shirts and lace tap shorts.

Matching sets

Mansur Gavriel and Tory Burch proved that matching clothes is going to be a big hit as it will make matching so much easier - all you have to do is match your bag to your dress and then match it to your shoes.  With monochromatic designs as well as matching patterns, next season’s latest set of goods will be very easy to pair together to create an extremely sophisticated put together look.  

Marigold

The spring/ summer collections from Carolina Herrera, Pyer Moss, Oscar de la Renta and Brandon Maxwell has presented a colour that will be unforgettable next year.  The saturated, sunny colour has brightened up runways and can be called 2019’s It-colour.

Neon

Along with the colour marigold, other eye-catching colours have been shown on runways as well.  Neon bright items are all over the runway with outfits from Jeremy Scott, Prabal Gurung and Naeem Khan, in numerous shades, which Elle has compared to being alike to a set of highlighters and Vogue themed as ‘California Dreaming.’

Trench coats

Although this isn’t a new item, it is a trend and it has gotten an update at Burberry, where there were many new variations on the classic coat.  At Givenchy and Valentino, the classic coat also made an appearance on the runway.

Ruffles

Ruffles dominated last summer and will extend onto 2019.  Simone Rocha’s take on ruffles felt off-kilter and YSL’s take had a 1980s Prince appeal whereas Marc Jacobs designed his with dramatic flourishes and feathers.

Beige

Although other trends included bright neon colours, beige and contemporary neutrals also made an appearance on runways and will be a trend next year.  Riccardo Tisci gave burberry the classic-trench-coat colour, and the neutral was also present in the collections of Max Mara and even Balmain.  The trend is to dress head-to-toe in neutrals and beige for a sleek look.

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How come the fashion industry never stops?

I always wondered how designers could keep up with trends and think of new and innovative ideas every week that was different from before. I used to think that designers had extraordinary brains that could generate super-fast imaginative ideas on a roll. However, that’s when I realised that in reality, designers don’t need to create entirely new concepts and often they simply just need to be able to recreate trends that have already flourished a few decades ago.

My grandma used to say to my mother “Keep a hold of it, it will come back into fashion one day…” and she never believed her. She thought that flares would never come back into fashion. Yet, here we are in 2018 having just experienced a flare craze, seeing flared pants in most shop windows during 2017.  

 It’s crucial that companies are in tune with trend forecasters as it will save them a lot of time and money. Trend forecasters research into colour, shape, themes and social movements so that you don’t have too. Lauretta Roberts, ‘director of brand’ at WGSN states that they start by looking at ‘all sorts of cultural influences, from street fashion to what’s going on in food, cars, or whatever it may be. Collecting all of that information, presenting it to our customers and using that to set a backdrop of how fashion will develop in the future because all of those things influence the way people want to dress”. Therefore, they admit that all the information that they’re gathering is from the past, nothing new is created or made up. Trends are influenced by the environment around us and trend forecasters acknowledge already visually appealing data, in which they will combine them all together to essentially predict the future.

Therefore, to contrast and reiterate what I said at the beginning. Designers don’t need an unlimited imagination to be successful in the ever-changing fashion industry. They simply need to be able to recognize movements in culture and combine the maths and magic to understand the crazy world that is trend forecasting.

“I Just Hope We Never Lose The Sight of One Thing - That it Was All Started By A Mouse”

Mickey Mouse, beloved character and mascot of the Walt Disney Company, has a huge influence on fashion. Created in 1928 by Walt Disney himself and Ub Iwerks Mickey became a symbolism of laughter and joy, encouraging us to embrace our youthful side and never give up on our dreams. He is a timeless character adored by everyone.

He is a key feature in fashion, appearing in RTW collections as well as high street shops among the likes of Forever 21, Zara, Cath Kidston, H&M, etc. We see a lot of collaborations with Mickey Mouse on the runway bursting with colour and delight, the most recent being Opening Ceremony’s A/W 2018 collection titled “Mickey X OC.” The show was held at California’s Disneyland in Toontown, inspired by “Who Framed Rodger Rabbit” and home to Mickey, this made for a brilliant setting and really set the mood for the show, making viewers feel as though they had emerged into a cartoon. 
Mickey Mouse cameos in other RTW collections too, including Jean-Charles de Castelbajac’s S/S 2012 and Christopher Raeburn’s “Disney X CR.” 

We often see Mickey Mouse take on denim in his more retro form; jackets, jeans and high waisted shorts are both popular and timeless. The reason these two complement one another so well is because they create such nostalgic pieces which appeal to the vast majority. It is therefore official - Denim and Mickey never seem to go out of fashion, making their combination a wardrobe staple. 

There is something so refreshing and youthful about Mickey Mouse being used in fashion, he appeals to all ages and can easily be adapted to our personal style. Mickey is commemorated as a vision of hope and inspiration.

The Evolution of Trend Forecasting

Fashion Contexts

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Trend forecasting is a way of predicting future trends. This is done through looking at a multitude of factors, such as market conditions, customer buying behaviours and socio-economic factors. WGSN (World’s Global Style Network) is the dictator in this business, dominating what trends are next in line, up to two years in advance.

But with such a fear of not being on trend, is the creativity being squeezed out of this lucrative industry? Debate continues as to whether trend forecasting creates trends or simply identifies them, resulting in less work for the designers. Marc Worth, the founder of WGSN, explains there are issues with the system, addressing that this is the reason for the usual complaint of, “everything looks the same today.” He also told Forbes in 2014 that forecasting has “made life too easy for people in the creative space; it has made them lazy.”

 Before WGSN was founded in 1998, ideas such as the trickle-down theory were used to predict trends. This is the idea that fashion trends started among the upper classes, and these trends would slowly work their way down to the lower classes, with styles coming into mass market shops. With the pace of fashion ever accelerating, the speed of the trend cycle has increased, resulting in a higher demand for trend information.

 With such a demand for an advance notice of trends, companies such as WGSN don’t give away this information easily. There is a high price to pay to find out the secrets of future trends, and whether crocs ever will make their huge comeback. Due to these extortionate prices, independent labels and designers tend to rely on their own instincts, staying true to their own creative flare. However, it seems brands who don’t need validation from huge forecasting companies are few and far between.

 So, what does this mean for the future of trend forecasting? Will trends start to be predicted even further in advance? It seems ridiculous to think that the jumpsuit I bought yesterday, was a trend which was predicted two years ago. Will the cycle become repetitive? Perhaps we will see the same trends going in and out of fashion, such as flared pants and the iconic band tee.

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@mode_information @runwaymagazines
TREND SNIPPET // Lady in Red!
We were overwhelmed by the use of #red for the upcoming season.
We had already seen a lot of red at the mens fashion weeks.
So how many red pieces do you own? .
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Intuitive forecasters

Forecasters are the type of people who make forecasting look easy. The type of people who just arrive at an idea without really having a reason of why or how they got there but it somehow it just works.

Recent research has found a process “FMRI”- which is a technology that allows us to visualize the thought process/pathway in which intuitive forecasters might have taken. For them seeing in not just about knowing but about building a filing system of visual experiences and emotions.

In whole-brain thinking our thoughts have fragments of an idea, or part of a solution that is looking for other parts to sit beside in order to form a whole thought. This is also known as mosaic memory. The dots are pieces of an idea or thought and the lines between them are your connections. Cross-cultural analysis shows we map ideas, mix and merge until we form a whole thought or “a single cognitive event”.

Intuitive forecasters visualize more adjectives and descriptive processes which makes their knowledge appear softer and vaguer rather than a scientists which requires more facts which makes their predictions seem more rational.

There are three very distinct types of intuition, gut intuition, expert intuition and strategic intuition.

Gut intuition is having an instinct based on trust as FMRI scans and cognitive research show, their brain acts as a large filing system that tells them when they encounter a situation that seems familiar or a “mental flash” and also may prompt an “odd feeling” if they have no reference point to refer back to. The instinct they have is only as good as the filing system they store. For example if they don’t put themselves into situations that have no direct relevance to them for they to test and push their boundaries their filing system wont be that large.

Expert intuition is experience from someone who has been in the profession a long time and therefore tend to have a lot of experience. This is something companies tend to buy into. As an expert you will find yourself speaking to other specialists and developing your filing system by listening to their experiences, although this is not something you have experienced yourself.  Your brain then takes in what it knows and links this in to create a “experienced based a solution”-a solution with higher levels of accuracy because it is based on wider and deeper experiences with higher levels of insights.

Strategic intuition combines both gut and expert intuition into a way that allows you to come to conclusions. They are people who can make split second decisions that were unusually précis and correct. Napoleon Bonaparte, Faith Popcorn and Li Edelkoort are perfect examples of this type of intuition. This is when they use what you have learnt from the past and what they’ve learnt from the present to envision the future that is likely based on “flashes of insight” to do this you need to develop and listen to your historic awareness.

Your historic awareness is the need to embrace, understand in our heads certain things requiring us to read widely and deeply into all areas of the one we are investigating. Many intuitive forecasters will at this point replace what they know and learnt by working with experts, innovators and early adapters which will further enhance their historic prospective and awareness of the one they are investigating.

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Day 2 summary of #23fashiondistrict @23paskal #bandungfashionweek #shoppingcenter #Bandung #bandungjuara #bandungbanget #indonesianfashionchamber #vscoindonesia #menatwork #instagood #trendforecasting

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