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FIGURE MAGAZINE RECOMMEND 幅広いFIGUREのブランドセレクトから、欲しい一品を見つけて。 ─Reebok CL Short Puff Down Jacket 着回しやすく長く付き合える ベーシックなデザインを追求 ─ 記事はコチラ ▶︎
















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THE KEY TO RUNNING SUCCESSFUL URBAN STREET WEAR BRAND -by MBS-19

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WE CAN’T DENY THE POPULARITY/GROWTH OF STREETWEAR BRANDS GLOBALLY IN RECENT YEARS , WITH END STREET WEAR BRANDS ADDING 5% TO GLOBAL SALES OF LUXURY GOODS IN RECENT YEARS .

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WITH RESEARCH DONE REFERENCING TO DIFFERENT DESIGNERS AND AUTHORS, WE’RE GOING TO SUMMARIZE THIS TOPIC INTO 10 KEY COMPONENTS TO HELP YOU GET STARTED WITH YOUR STREET WEAR BRAND :

1. MESSAGE - WHAT MESSAGE DO YOU WANT YOUR DESIGN TO COMMUNICATE ABOUT YOUR BUSINESS OR SERVICE ?

2. BE THE BRAND YOU CREATE - AS THE OWNER OR FOUNDER , 9/10 PEOPLE FEED OFF THE ENERGY YOU PROJECT TOWARDS YOUR BRAND/DESIGNS . THAT ENERGY BRINGS PEOPLE TOGETHER . “ I ALWAYS MEET PEOPLE WITH AN OPEN HEART AND WITHOUT JUDGEMENT , I THINK THAT PHILOSOPHY INFILTRATES THE BRAND “ - HACKNEY BORN AYO “NO STRESS” (AS HE PREFERS TO BE KNOWN)

3. ELEMENTS - ARE THERE SPECIFIC DESIGN ELEMENTS YOU WANT OR NEED INCLUDED IN YOUR DESIGN? SUCH AS PARTICULAR COLOURS , IMAGES , OR TEXTS . OR ARE THERE ITEMS YOU DO NOT WANT IN YOUR DESIGN ?

4.DONT FORCE PEOPLE TO WEAR YOUR CLOTHING - IF YOU SHOW PEOPLE YOUR VISION AND THEY UNDERSTAND IT ,THEY’LL WANT TO BE INVESTED . IF YOU BELIEVE IN YOURSELF ENOUGH THEN IT’S GOING TO START HAPPENING FOR YOU , BELIEF IS CONTAGIOUS, ITS INFECTIOUS.

5.NEVER RUSH GREATNESS - DONT RUSH YOUR PROJECTS FOR SOCIAL MEDIA OR TO GAIN CLOUT QUICKLY, GREAT THINGS TAKE TIME .

6. MARKETING - WE LIVE IN AN ERA WHERE SOCIAL MEDIA PLAYS A BIG ROLE IN COMMUNICATION AND ENTERTAINMENT, INVESTING IN ADVERTISING YOUR BRAND THROUGH SOCIAL MEDIA PROMOTES CAN RESULT IN PEOPLE BEING ABLE TO INTERACT WITH YOUR BRAND EASIER

7. QUALITY -WE UGRE YOU NOT PROVIDE A LOW QUALITY PRODUCTS , AVOID THAT AT ALL COSTS !!!

8. CUSTOMER SERVICE - CARE FOR YOUR CUSTOMERS, REPEAT BUYERS ARE WHAT KEEP COMPANIES ALIVE .

9. BE UNIQUE, DONT COPY OTHERS - WHILE EVERY BRAND WISHES TO BE SUCCESSFUL AS OFF-WHITE , VLONE ETC , DELIBERATELY COPING THEIR STYLE WONT DO YOU ANY GOOD .

10. NETWORK,MAKE FRIENDS - “STARTING A CLOTHING BRAND ISNT NEW TERRITORY “ WILKIE EXPLAINS. THERE ARE MANY PEOPLE WHO HAVE GONE THROUGH THIS PROCESS BEFORE AND YOUR BEST BET FOR FINDING SUCCESS IS BY LISTENING TO OTHERS WHO HAVE .

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