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The multi-channel experience is what most businesses invest in today. They have a website, blog, Facebook, and Twitter. They use each of these platforms to engage and connect with customers. However, in most cases, the customer still lacks a seamless experience and consistent messaging across each of these channels.
An omni-channel experience, on the other hand, accounts for each platform and device a customer will use to interact with the company. That knowledge is then used to deliver them an integrated experience. Companies using this technique align their messaging, goals, objectives, and design across each channel and device.
By aligning these factors together, companies can use these related channels to enhance their marketing and service efforts. Omni-channel marketing can be a valuable asset for businesses that are looking to deliver a better customer experience.
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