Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. This is why 45% of businesses who use video marketing said that they have an explainer video on their homepage.
It is a great tool for learning, but it is also super easy to consume. Customers want to see the product in action. Video marketing has the potential to capture a wide audience, and it works on many levels.