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4 marketing tools to help small and mid-size businesses

🤝 We pride ourselves on giving valuable, cost-effective insight with clear . When you work with Data2Action, you can expect a solid 'partnership' and an abundance of knowledge that'll help you grow.

A thought for the weekend! How do you define an opportunity? I think it is a set of ideas, beliefs and action that enable the creation of any kind of opportunities. .

is designed for looking for an all-in-one business management solution that’s easy to use, adapt to & similar to that of Dynamics NAV but in the Cloud. Business Central is also available on-premise.Why not get started now?

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A misaddressed email could lead to a data breach Businesses need a strategy in place to remain compliant and secure via

10 leaders from SME manufacturers have become first to complete innovative Made Smarter UK Leadership Programme, delivered by Lancaster University Management School.

One of key factors to scale a small professional service business is to unpack the IP. Without doing that, it’a rat race that leads to burnout and revenues plateau. Does this sound familiar?

Our : Unleashing Great British Enterprise report launches today, unveiling how entrepreneurs and stand to benefit from the ongoing revolution. Find out more

Do you need promotional mugs? Customers will never forget your brand when they have one. To order yours please visit us >>

Late payment is a big problem in B2B relationships especially for SMEs.EFAA can play a key role in raising awareness of this and other issues through engagement with regulators,policy makers, governments without conflict of interest. EFAA👌Focusing on SMEs through SMPs

team would like to thank Darnley Greson Jr, Founder and CEO for joining the panel discussion on Cloud and for at the Business 2020 and making this event a huge success!

Every business must think more about business globalization. has restructured the modern-day in such a way that even are given a fair opportunity to take their businesses global. Learn what it can do for you here:

Attention professionals: FICO Xpress Innovation Forum is in Feb 4. Network with leaders in & . Hear from FICO on how can advance your business. Register TODAY:

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#t4tEvents: Munenori Ando, Regional Managing Director of Epson Singapore shared his vision for #Epson’s B2B business in the region. Existing #B2B projector and printer lineups will be expanded with emphasis on performance and durability to meet the demands of #SMEs. At #EpsonSingapore’s “B2B Ignite” showcase in Singapore.

#tech4tea #t4tEpson @EpsonSingapore #epsonSG #t4tPreviews #t4tEpsonIgnite (at National Gallery Singapore)

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Globe myBusiness expands reach, inks agreements with LuzViMin Business Partners

Globe myBusiness, the micro, small, and medium-size enterprise arm of Globe, expands its reach in Luzon, Visayas, and Mindanao as it signs separate partnership deals with 17 telecom resellers.

The retailers will now serve as accredited partners of Globe myBusiness and will act as the brand’s representative in various areas in the country where the Globe Store is not present. They will carry the different business solutions being offered by Globe myBusiness to MSMEs.

“We would like to celebrate our partnership with these resellers which we believe is key in further reaching out to MSMEs.  Together, we can accomplish great things and help our customers through their digital transformation,” said Cleo Santos, Globe myBusiness Sales Head.

For Luzon, Globe myBusiness partners are  Activ8 Enterprises, Noah Genesis, McBlues Marketing, Systemplus Computer Center, The First Plaza @ Daanghari, Oleron Computer Solutions Center and Ecotech Business Solutions, Inc.  Visayas is represented by  Alphard Marketing Services, 2kg Cable Services,  MVM Online Business Center, DCV Industrial Control Enterprises, G7 Documentation Services and Jab 8 Distribution Inc. while Mindanao partners include Permaheal, Abjanine Business Center Company, Dianne and Tweety Beverages Enterprises, Gwils Dry Goods Store.S

Is there a market for ERP in the SME sector?

The answer is Yes! A common misconception prevalent is that the ERP package is best suitable for large-scale industries due to the high cost of ownership, the complexity of implementation and maintenance costs. But, in the last decade, there has been a noticeable rise in the number of SMEs willing to take on this technology and make it an integral part of their businesses.


The price: the financial capacities of SMEs are not necessarily very important and the cost of the project must be controlled.

Open system: the SME does not necessarily have internal resources to make the project live once started. The system must, therefore, be open to limit the risks of the dependence of the company on a provider,

Reactivity/adaptability: the system must be very reactive and have many parameter elements to evolve easily without the need to restart a new project,

Modular without additional cost: ability to support growth (at the beginning of the CRM, then adding billing, billing, etc) easily and without prohibitive costs.

Open to the future: based on technologies open to the future and ensuring scalability in the future.

Irish government opens €300m Brexit loan scheme
Irish business minister Heather Humphreys in February. Photo: PA

The Irish government’s new €300m (£260m) Brexit-related loan scheme for both farmers and small and medium-sized businesses has opened for applications.

Introduced to “support strategic long-term investment in a post-Brexit environment,” the Future Growth Loan Scheme will allow companies with less than 250 employees to access loans of up to €3m.

Borrowers will not need to provide collateral for loans under €500,000. Interest rates are capped at 4.5% for loans up to €250,000, and 3.5% for loans higher than that.

Though three of Ireland’s big retail banks — AIB, Bank of Ireland, and KBC — will participate in the scheme, applications will be accepted through the state’s strategic banking corporation.

The corporation’s main goal is to ensure that Irish businesses have access to flexible funding. This particular scheme is partly designed to give young and new farmers the ability to invest in equipment, research and development, and expansion, among other things.

Irish business minister Heather Humphreys said she was “pleased” at the level of interest from finance providers.

“It is likely that we will have five banks offering the scheme — which means more choice for Irish businesses,” Humphreys said.

Both the European Investment Bank and the European Commission are partners in the scheme.

Ireland’s state agencies have been engaged in extensive Brexit planning, with packed-out “Getting Ireland Brexit Ready” workshops being held across the country.

PHOTO CAPTION: Michelle Tapia, Head of Strategy, Innovation and Transformation at Globe myBusiness talks before SMEs and other stakeholders who attended the Breakthroughs: Tourism conference.

SMEs in accommodation and food sectors face new breed of competition

Small and medium enterprises engaged in hotel, bed and breakfast, restaurant and food service sectors have benefited largely from the continuous growth of Philippine tourism with rising number of visitors that hit 7.1 million in 2018, up by 7.65 percent from the previous year.  

However the sector is facing new challenges from disruptive and technology-based players such as on-demand lodging, short-term rentals and online booking agencies that put local players at risk of competing for tourist dollars.

In a survey conducted by SGS Philippines, it was revealed that there were three main issues that posed a threat to the continued growth of the tourism sector namely: the entry of new players in the market; retention of skilled employees; and, the lack of up-to-date marketing competency.

Cognizant of these problems that hounded the tourism stakeholders, Globe myBusiness is empowering the industry, particularly SMEs, through digitalization. This is to help them sharpen their competitive edge against the new entrants, help them understand the causes of attrition so that they can improve their retention rate, and enhance their marketing capabilities to be able to expand their market share and boost their businesses.

As a major provider of basic telecommunications services to the business community, Globe myBusiness positions itself as a partner in the success of SMEs in the tourism industry by providing them with the right technology and digital solutions.

“We are committed to empower small and medium businesses to thrive despite the challenges they encounter day-to-day by helping them use innovative technologies as a business advantage,” said Michelle Tapia, Head of Strategy, Innovation and Transformation at Globe myBusiness.

“For the tourism industry, we’re not only helping them understand digital disruption but enabling them to take advantage of it in creating the future of travel and tourism through talks on the changes and trends in their business environment and a visioning workshop to create the future of the tourism industry,” she added.

Earlier, Globe myBusiness conducted the Breakthroughs: Tourism conference which was attended by various tourism stakeholders led by Tourism Secretary Bernadette Romulo-Puyat.

In her presentation, Puyat said that in 2018, tourism receipts amounted to US$7.8 billion, which was 14.7-percent higher than the previous year, with the industry contributing 12.2 percent to the country’s Gross Domestic Product (GDP). For the same period, employment in tourism was estimated at 5.3 million, or 13.06 percent of the country’s total employment picture.

Puyat pointed out that all these developments happened despite losing about 500,000 tourists when Boracay, one of the country’s top tourist island destinations, was closed for several months due to rehabilitation.

Aside from Puyat, the conference featured a stellar panel of speakers who discussed various trends in the tourism industry. These include “Regional and Local Trends” by Raoul Villegas, Executive Director, Pricewaterhouse Coopers; “Customer Insights” by Gino Borromeo, Chief Strategy Officer, McCann Worldwide Philippines; “Emerging Tech and Tourism” by Alexander de Leon, Head of Product Marketing, Instagram APAC; “Destination Marketing” by Gary Cheng, Destination Marketing Manager, TripAdvisor; “Business Trends” by Desiree Bandal, Head of Government Policy and Government Affairs, AirAsia; and “Sustainability” by Hanniel Almasco, MPM, Environmental Officer, El Nido Resorts and AA Yaptinchay, DVM, Executive Director and Founder, Marine Wildlife Watch of the Philippines.

The event also included vision-setting exercises to help stakeholders further understand the future of the tourism industry, the challenges they have to face and cope with amid the fast evolution of technology, and the ongoing revolution in the digital world.