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Announcing for the 2nd summit. Join the 2nd annual service design and learn everything about the best practices in service design. Learn more here:

Estaremos en hashtag#MobileWorldCongress Barcelona la próxima semana, los días 25 y 26 de febrero, discutiendo nuestro trabajo y compartiendo información sobre nuevas tecnologías. ¡Avísanos si vas a estar allí!

We will be at Barcelona next week on the 25th and 26th February discussing our work and to celebrate breakthrough innovations. Let us know if you’re going to be there in the comments below!

Viernes DEC. Poner en el centro de tus servicios/productos a tu cliente tanto externo como interno.

The call for proposals for is open! We welcome all types of submissions related to , , & relevant to current practice. More info on the theme? Directly submit? Check ⚡️

Conception UX de la plateforme du stade Arena 92 Paris la Défense. 15 Wireframes ont permis de concevoir la structure du service et de rendre l'expérience globale immersive, enrichissante, ludique et intuitive.

| ¡Te estamos buscando! 📣 Queremos incorporar a nuestro equipo un/a Consultor/a de & . Si te sientes identificado/a con los requisitos de la imagen, no dudes en enviarnos tu CV a 👉📩 ⤵️

Stoked that Priya Chandrasekaran & Dawn Herman of GOOGLE are talking at the Designops Global Conference in Manchester on May 30 + 31 Early bird tickets are still available on Eventbrite via

Our next PDA in Service Design cohort starts 11/03/19– 4 SQA Approved Units – study ONLINE or BLENDED (on campus & online) Find out more Apply Now

Our trainers are experienced design consultants who love building the next generation designers. Bridging theory and practice. They'll teach you all there is to know about the fundamentals of . See you on March 15th in London? 🙋🏻Tickets:

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While reading chapter two of The Design Way, I thought of another company that focuses on service design. TransferWise wants to revolutionize the way people send money across the world, they think that sending money should be convenient, fast, borderless and eventually free. The company believes that traditional financial institutions haven’t been fair for a very long time, and it’s time for a better, cheaper way of moving money across the globe. 

Kaiser Permanente

In chapter 2 from The Design Way, there was a phrase that sums up my understanding of what service design is: “Is not so much about agreements and exchanges between people as among people” Kaiser Permanente (KP) is a perfect example of service design, this health care company completely restructured to focus on their customer’s needs (patients), but also on their employees’ needs and pain points. KP worked with IDEO to design an experience that was beneficial both for patients and employees.

I used to have KP and have yet been able to find a health care center that delivers a smoother experience. I especially liked how all their facilities were centralized in the same building making it easier for me to get all tests, treatments, and results in the same place and with the same providers.

Visual Diary 4

Virtual Diary 4

This design idea is helping, but also providing a service. The organization Habitat for Humanity is a non-profit geared towards providing low income families with a new home. This is purely donations based. The Restore aspect of of Habitat provides more of a service than helping because the organization can make a profit off of the furniture sold in these stores which can go towards more funding of the organization or paying the employees. This is an intentional service because the people who go into Restore know that the prices are low, they are designed to be like that by the company. The company has designed this on purpose to help their organization clear inventory and to service people who could maybe not afford furniture at another store. 

Visual Diary 4

Visual Diary 4

These straws were designed to help people in impoverished area without access to clean water. This is an other-serving product and features human-centered design. This is easy to transport with you and has a cap to keep the mouth piece clean and a lanyard to keep it around your neck while you are drinking. While this does provide wonderful aide to people in need, campers and hikers in first world countries can also buy these for their next excursion at Dick’s Sporting Goods and other stores of that nature. This becomes more of a service relationship because the designer and the person buying this for hiking are equals. Both have time and disposable income, which differs from the relationship that the designer and the person without access to clean water, which is a helping relationship.  

Visual Diary #4 - Prosthetics

There are so many kinds of prosthetics out there–and as a replacement for so many parts that it’s truly amazing. I read some stories and articles about how people who have prosthetics of any kind feel about them, and it was moving. 

How amazing it is that design has led those who have lost a leg, arm, foot, etc., to feel somewhat normal again. While they still have a constant reminder of their loss or if they were born without a part, they appreciate the design and technology of prosthetics and how it allows them to lead a more normal life. This is truly a service and it’s very important that it grows as an industry and hopefully can become more affordable for all. There has been a lot of recent research being done on designing a prosthetic that is just as effective, but much more affordable than some that are currently on the market. It’s important that we continue to develop this and be of service to those who appreciate the chance to live a more normal lifestyle of independency. 


My time at the Smithsonian has been deeply rewarding and filled with growth (professional and personal), humbling experiences, big vision projects, proud accomplishments. After ten year’s of service to the largest museum complex in the world it’s with a heavy heart that I announce my departure from the Smithsonian. On July 27th I step down from my role as the Producer at the Smithsonian and help take the helm to build and open our nation’s newest national museum, the National Veterans Memorial & Museum currently being built in Columbus, OH. On this bitter sweet occasion I look back at one of my recent presentations of how we have improved the experiences of over 22 millions Smithsonian visitors.


🌊#mutualfeelings Volvo 💚 People & People 💚 Volvo! 💫 Human Centric Innovations #sustainability #UCD #UX #CX #servicedesign #designthinking #innovationchallenge2018 The values that aligned with mine, great teamwork and futuristic challenges and a lovely culture for a happy nation to put people including their safety and their living environment through sustainability in highest priority! 🍀💚@volvogroupse @volvobuses @volvotrucksse @volvogroup @volvocarsverige @volvooceanracegothenburg @volvomuseum @volvogroupeu 💡🙏🏻 (at Volvo Ocean Race Göteborg)

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Through co-creation, I guide people through a creative process

I’m an experienced creative session facilitator. I enjoy getting groups of people in a creative mode. The sessions can take place at any moment of the design process; during the research phase, ideation or prototyping phase. 



Perspectives on refugee integration in the Netherlands.

In the Netherlands, every municipality has it’s own responsibility for the integration of newcomers - refugees with a residence permit. The municipality of Eindhoven asked Buro Kato to think along in an effective integration procedure.

We however, turned the question around. How do newcomers experience their integration procedure and what is it like to be new in Eindhoven?

Through user-centered context research we placed numbers in perspective and spoke to Syrians and Eritreans about finding their way in Dutch society.

Researched findings were presented during the Dutch Design Week (2017) in Eindhoven. Visitors were invited to pick up a phone and listen to what newcomers had to say about their ‘advance to go’ ticket and the struggles starting from scratch brings with it.

Outcomes of the project: advice report for the municipality of Eindhoven in a humane integration policy with interventions both on system and user level, customer journey and persona’s.


We are just open service design freelancer to help and wait improve your branding growth together #designer #uxdesign #uidesign #servicedesign (at Phnom Penh)

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