Zuo corp. Pop-up shop.
Design project: Agi Kuczynska, Hania Kokczynska, Jacek Majewski
Location: Warsaw, Poland
Surface area: 27 m²
Costs (€): 10 000 €
Interior photography: Jacek Majewski
The designers were given the use of a small sidewalk space, which would normally be allocated to café ‘Miedzy Nami” in the summer as a garden café. A major requirement for the project was to use two interconnected office containers (dimensions 4.65 x 5.60 x 2.31m) that the investor had at their disposal. The metal insulated structure of the container was supposed to provide protection from the difficult weather conditions: heavy rain, snow and strong frosts (up to -20 ° C) occurring at this time of the year in Warsaw. The aim was to achieve maximum effect with minimum means, having a small budget and the use of the base structure of the containers. Another important task was to create a surprise effect when entering the pop-up shop. Small, inconspicuous object, as it seemed from the outside, was creating an “Alice in Wonderland” effect, to introduce the viewer to another world. The outer facade of the black cube did not announce what happened inside the pavilion. The containers were tightly “packed” in black canvas evoking an association with a magic box of a prestidigitator.