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Why Invitations are a BIG Part of Your Wedding

1/25/2019

So much goes into planning a wedding. From the venue to the honeymoon, there are a lot of decisions to be made well before you walk down the aisle.  It’s a big life event that deserves putting your best foot forward.  Once your date and venue have been set, get your invitations ready ASAP.  Are Wedding Invitations really such a big deal?  Yes, a thousand times YES.  Your invitations play a critical role in the telling of your Wedding Story and personalization is key.  Let’s talk about how and why Wedding Invitations are so important.

Your Wedding Invitation is a Reflection of You & Your Partner as a Couple

Weddings are one of the biggest moments in your life. Your invitations are a reflection of who you are as a couple so it needs to be flawless.  It’s worth spending the money instead of trying to do it yourself.  Skip the DIY and order quality bespoke cards.  I love a good DIY project as much as the next person, but not for something as important as this.  This project should be left to the professionals.  They have the expertise and knowledge to help you create the perfect authentic Wedding Invitation.

Personalized Wedding Invitations Can Tell a Story: Yours

Today’s invitations give you more choices than just color palettes and font choices.  You can now personalize your Wedding Invitations using your photos, video and a personal message to name a few.  Here’s an idea:  use your engagement photos on your Wedding Invitations.  Many couples today have an engagement photoshoot to celebrate this momentous occasion.  Using your engagement photos take personalization to the next level.  What a great way to share your Love Story with your guests.

Your Invitation is the First Peek inside Your Wedding!

Are you familiar with the saying, you only get one chance to make a good first impression?’  Your Invitation is the first impression your guests will have about you and your wedding.  Your Wedding Invitation sets the stage of what your guests will experience on your Big Day.  It also gives them a window into your relationship with your soulmate.  A Wedding invitation can help your guests prepare for your upcoming event.  Many weddings are either out of town or in a foreign locale.  Your guests need time to plan their itinerary as well as what to pack.  Your Invitation also gets your guest excited and looking forward to your personal life event.  An invitation that has personalized links and videos, photos and messages generates even more buzz and excitement for a fun-filled event on the calendar. 

Your Wedding Invitation Becomes a Coveted Keepsake

Adding your photos to your Wedding Invitation turns it into a beautiful keepsake for you and your guests.  We are visual by nature and a picture is worth a thousand words.  I have photos that I treasure. When I look at them, it takes me back to a special moment.  That’s the power of a keepsake!  Creating a Wedding Invitation using your photos can suddenly make it a coveted keepsake you and your guests will cherish.  

Your Wedding Invitations are more than a card, you are telling a love story. Adding your photos to your Invitations takes your guests on an unforgettable journey to the altar.  It’s your day.  Put your stamp on it.

How will your Invitations help tell your Wedding Story?

7 Ways to Create and Send Luxe Holiday Cards Your Clients Will Love

11/29/2018

The Holiday season is a great time to reach out and reconnect with your existing clients.  A holiday message can help strengthen your brand, increase sales and build customer loyalty.  Many businesses find this task daunting and mail a generic holiday card.  Today, clients are demanding more. An impersonal card can turn off clients and hurt your brand.  To stand out, you need to think outside the generic card box.

Get Fancy with Your Card Stock

Your holiday card will not be the only card your clients receive. A big part of the tangible card experience is how it feels in your hands.  Send cards that you would want to receive.  Resist the urge to order low-quality bulk cards.  These cards represent you and your brand so put your best foot forward.

Clean Up You Mailing List

When was the last time you looked at your mailing list?  The Holiday season is a perfect time to go through your list and update it.  Remove duplicates to reduce waste.  Make your list and check it twice.

Personalize Your Cards

No company wants to be known for sending impersonal cards.  These days, clients are demanding and deserve MORE. One way to bring personalized warmth is a handwritten message from the Head of the company. Does the thought of handwriting all those cards make your eyes glaze over?  Our favorite company for handwritten cards is KardZee.  The technology learns your handwriting but you can also choose a handwriting font.  KardZee creates, publishes, mails and manages your holiday cards.

Add Your Own Videos and Photos

Video can take your holiday cards to the next level. KardZee cards are interactive using our proprietary embedded tech.  By adding a short video of an event, launch or message, it’s now more than a card, it’s an experience.  Add a festive photo of your team.  I would say that’s personalization!

 Be Respectful of Your Clients’ Holiday Traditions

Christmas cards are great but they are not for everyone.  Another great festive card alternative is sending a New Year’s card.  Plus, a New Year’s card can be sent later and is a great way for your brand to stand out.

Avoid the Rush and Get Your Cards Out Early

The holiday season is one of the busiest times of year for USPS, so get your cards done early to ensure on-time delivery.  Most companies will remember the first cards they receive the most.  No time to send cards? Find a company that will do it for you. (ahem).

Deliver Holiday Cards to the Client’s Business Address Whenever Possible

If you have both the clients’ business and home address, choose their business address.  Now of course there is an exception to the rule.  If you know the client outside of work, by all means send your holiday card to their home address.  Try to coordinate your mailings with office closures if possible.

‘Tis the season to add the WOW factor to your client holiday cards.  They will love you for it! Happy Holidays to All!

Your clients want more. Give it to them.