PREFERED COTTON (pCotton)
Preferred Cotton (pCotton) is a term used by Textile Exchange referring to cotton that is ecologically and/or socially progressive because it has more sustainable properties in comparison to other conventional options. Cottons currently defined by Textile Exchange as preferred include: Recycled, Organic, Fair Trade, Cotton made in Africa (CmiA) cotton, cotton grown to the standards set by the Better Cotton Initiative (BCI and its benchmarked equivalencies), and CottonConnect REEL cotton.
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