Today, more and more companies are choosing to include free material in their email marketing campaigns. Depending on your business, this may include:
➡Coupons and discount codes
➡Free online classes
➡Guidebooks and swipe files
These free materials provide the consumer with a reason to remain subscribed to your emails. In a world in which our inboxes are flooded with perceived junk mail, it only makes sense to offer your audience something of value. As we progress into 2019, this is only going to become a more popular trend.