Why Storytelling is a Powerful Marketing Tool
One of the biggest buzz words in Content Marketing is Storytelling. In a great book, ‘Millionaire Success Habits’ by Dean Graziosi, there’s a chapter called ‘The Power of Your Story’. That chapter alone inspired this week’s post. Who doesn’t LOVE a good story? Storytelling helps marketers develop a deeper personal connection with their audience. Throughout history, Storytelling has been a way to share, communicate, educate and connect. Now more than ever, businesses need to find ways to engage their audience. Let’s dive more into the importance of Storytelling for your business.
Less Selling and MORE Telling
Nobody likes a pushy sales person. Trying to convince your audience to buy your products/services is a big turn-off. Promoting your brand through storytelling, is more about sharing an experience and leaving it up to them to decide. Customers don’t want to be forced into a decision. They want to feel like they are the ones making the choice.
Storytelling Helps You Stand-out from the Competition
Having unique products and services is great, but a good story will distinguish you from the competition. When you share your unique story with your audience are more likely to remember your brand and keep you top-of-mind. Brands like Coca-Cola, Subaru, and Apple know how to tell a compelling story. Instead of the product front and center, it’s about promoting a lifestyle.
“In a world where people have a lot of choices, the story may be the deciding factor.
Storytelling Adds a Human Touch to Your Brand
In a digital driven world, people are craving a human element. With so many choices in a fiercely competitive market, people want to feel a connection to their brands. They are not looking to be your bestie, but they want to know you have the solution to their problem. Testimonials and videos made by the CEO humanizes your brand in a personal way by adding a human element to your content marketing, your brand becomes a more attractive choice. Our Founder and CEO Keverne Denahan does weekly KardZee videos not only talking about our product, but also sharing tips and ideas to add value to our brand and story.
Storytelling Share REAL Experiences
People want to hear from others about their experience before making a purchase. I always look for customer reviews and Social Media Influencers to help me make an informative decision before I hit the ‘buy’ button. When you base your marketing content on storytelling, your potential customers will get something more meaningful than just facts and features. They’ll now understand why they need your product/services and take action. Before I purchased my iphone, YouTube Influencers helped take me from maybe to purchase. Why? Because they shared a compelling story that helped me make the decision to buy.
Storytelling is a basic human experience that unites people and drives stronger, longer lasting connections. Sharing your Story adds meaning to your brand. It also builds trust and loyalty. Products, features and advantages are important, but how is your brand solving a problem? Great Storytelling can present a compelling solution that resonates.
What’s your STORY?