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This weekend we covered our two final content sessions for the Workshop! Our trainer, Dr. Imane El Ouizgani discussed fund generating activities and . Our participants will use this knowledge to develop new projects for their own .




I have taken this click while passing to SABZI MANDI in haripur kpk.....




As a part of our business offers specially created for NGOs is providing Web Design & Graphics Design for 30% OFF. Do share with the People in NGO Sector. Stay tuned for more offers




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"" (Sammelbecken für & ) sind immer Teil vom Problem, nicht von der Lösung. Es gibt keine auch kein , da wird nix demokratisch gewählt/deren Schaffen orientiert sich am Geld, nicht am Land, nicht an den Menschen!







: NGOs should apply for the Accelerator Programme for an opportunity for their orgs to build skills, access tools, and grow your base of supporters to achieve success. Deadline: April 26, 2019




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Are you currently responsible for managing and growing social media presence for anon-profit organization? Then this post is for you.




🤬🤮 European volunteers who are aiding the migrant invasion into Bosnia & Europe in Sarajevo!



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Did you know that ¼ of third-grade students cannot read complete sentences? 88.8 million kids drop out of school annually. This summer, is helping across the country provide education to 150000 children in . Join the cause. Send these kids .




Being Volunteer organized an NGOs meeting on 18th April 19 in which 28 NGOs of Pune came together to discuss the social responsibilities and volunteer engagement. This NGO meeting will take place every month to discuss various issues and their solutions.










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NGOs or volunteers cannot be the answer to hunger. What you’re doing is, accumulating resources and using them in a particular area depending on your perception of hunger. The worst thing you can do to eliminate a problem that needs resources, is to gather resources.

The old culture that was a part of competent castes in Gujarat and Rajasthan needs to come forth again. That is the answer. You don’t gather millions from thousands of people and use them to feed hundered for a day. You spend your hundred to feed one person at least every alternate day if not daily. And you promote this culture.

In old Gujarat, the okayish families would send a man to the entrance of the village to see if there’s a traveller, or saint or a hungery person taking rest or passing by their village during mealtime. And if there would be anyone, they’d bring them home and feed them and eat with them. It was the custom.

Unlike some other things, this problem doesn’t need group effort, it doesn’t need more institutions or organizations. It needs individual effort and promotion of it.

SOCIAL MEDIA AUDIT RESEARCH REPORT (Person C): DOCTOR’S WITHOUT BORDERS (MSF)

INTRODUCTION


Since the turn of the century, the internet and social media have become powerful tools for communication worldwide. Many Non-Governmental Organizations (NGOs) use these tools to raise funds, communicate with supporters and donors, find volunteers, and increase awareness.

Médecins Sans Frontières (MSF) is an international, independent, medical humanitarian organization that has successfully adapted its strategy and message since its foundation, in 1968. Nevertheless, in the fast-paced world of social media, change is a constant, and NGOs must constantly modify their online strategy to accomplish their needs and remain relevant.

The purpose of this report is to asses MSF’s online presence, to determine which aspects are ideal and which can be improved upon.

To determine the effectiveness of MSF’s online presence, several platforms currently used by the NGO were analyzed individually. The examination considered consistency, quality, followership, interaction, personality, post frequency, and conversation generated. The results of this research are followed  by key recommendations for improvement.

The 2018 Global NGO Technology Report, which analyzed the technological activity of 5,352 NGOs, and other relevant sources were used as a reference to measure MSF’s online presence and gauge the significance of social media. Moreover, as an NGO with similar objectives, the International Committee of the Red Cross (ICRC) was used to compare and contrast MSF’s results.



RESULTS


Consistency

MSF’s consistent colour scheme and logo effectively portray a powerful brand image. The message is constant throughout platforms and languages. MSF is actively present on many social media outlets, which results in widespread accessibility. On average, MSF posts on social media platforms every two days, with occasional breaks, followed by multiple posts within a single day, making the NGO appropriately active across platforms (Global NGO Technology Report 11-3). MSF also presents their followers with consistent and relevant updates on their current events.

Quality

MSF provides quality reporting and useful information as well as pertinent links to additional resources. Nevertheless, posts tend to be simple accounts of actions and favour long messages which inhibit readability. For example, MSF’s Instagram features long captions, contradicting the platform’s focus on photography. While these messages provide followers with clear information, they do not necessarily receive the best response. MSF posts feature an overly serious and journalistic tone which does not favour social media, resulting in fewer users observing their captions.

Followership

MSF’s followership is above average across platforms (Global NGO Technology Report 11-3). With over half a million followers on Instagram and over one million likes on Facebook, MSF is creating a considerable followership that continues to grow. MSF, therefore, increasingly spreads its message world-wide.

Interaction

MSF fails to consistently interact with followers on social media. Effective interaction is sporadic and irregular. Figure 1 depicts an example of successful responsiveness on Facebook, whereas Figure 2 captures a direct question left unanswered. Such inconsistent behaviour leads to frustration and suggests a lack of interest. MSF pages are active due to the NGO’s extensive field engagement. Nevertheless, broad conversations are not accomplished in the comment sections. The lack of interaction from MSF coupled with lengthy captions on instant-gratification-based platforms give their followers little inclination to develop dialogue in the comment sections.

Figure 1. Example of effective responsiveness on Facebook.

Source: Doctors Without Borders Facebook page (@msf.english)

 

Figure 2. Question left unanswered on Facebook.

Source: Doctors Without Borders Facebook page (@msf.english)


Competitors

The ICRC creates substantial conversations through their short, poignant captions, and the Red Cross extensively communicates with videos. As a result, the NGO’s posts are widely and repeatedly shared, as exemplified in Figure 3.

 

Figure 3. Example of ICRC’s active conversations on Facebook

Source: International Committee of the Red Cross Facebook page (@ICRC)



CONCLUSIONS AND RECOMMENDATIONS

Conclusions

Social Media platforms have proved that online discussions often lead to better results than traditional channels. For example, in 2010, because of a conversation started on Twitter, MSF successfully resumed a humanitarian campaign that had reached a political impasse (Villarino). Success stories such as this one could be accomplished more often with simple changes in MSF’s online strategy. Through stronger interaction with followers and briefer, more concise information, MSF could see stronger results from ever-changing online platforms.

Recommendations

Create a comprehensive social media strategy. Figure 4 demonstrates the ever-growing nature of the internet and social media. Given such an increase in MSF’s potential audience,having a clear social media policy and plan leads to increased consistency across platforms, in turn, improving interaction with followers and encouraging comments and engagement on MSF platforms.

Figure 4. Active Social Media Users Increase in 2018

Source: Global Annual Digital Growth by DataReportal


Start conversations. Social media users rarely exit their news feed. Therefore, MSF must strive to generate action from within their social media platforms. To accomplish this, the Oxfam Novib Academy encourages NGOs to create fun challenges for followers, thus increasing awareness and inspiring donations (de Jong).

Create and foster a community. By posting calls to action and directly engaging with followers, MSF can include their supporters in their activities. In addition, liking and commenting on follower discussions further strengthens the community (de Jong).

Shorten messages. With today’s short attention spans, the ideal tweet, caption or post should be short and simple - one thought-provoking question or relevant data point is ideal. Hubspot’s Barry Feldman supports this suggestion, explaining that pages should “post a question that invites people to share their opinion or weigh in on something.” When a message or caption becomes too lengthy, the reader will likely move onto the next post given the sheer quantity of content available.

Offer training to all staff and volunteers. Specialized training ensures that all staff knows how to create online conversations. It is recommended that such training opportunities be held repeatedly each year. MSF stakeholders must be briefed on the NGO’s current goals and future plans to ensure appropriate posting and, in turn, achieve what is expected. Staff and volunteers need to be trained on how “to create authentic and lasting brand awareness” (Barnhart). Instead of promoting constantly, MSF must learn to build an identity on social media that remains consistent. The following TEDx Talk regarding brand identity is extremely beneficial for all staff and volunteers:


BIBLIOGRAPHY


Barnhart, Brent. “How to Build Your Social Media Marketing Strategy for 2019.” Sprout Social, 31 Jan. 2019, sproutsocial.com/insights/social-media-marketing-strategy/. Accessed 2 April 2019.

de Jong, Romee. “How NGOs can strategically use social media.” Oxfam Novib Academy, 29 Jan. 2018, oxfamnovibacademy.wordpress.com/2018/01/29/how-ngos-can-strategically-use-social-media/. Accessed 5 March 2019.

Feldman, Barry. “5 Proven Social Media Engagement Strategies for 2019.” HubSpot Blog, 2019, blog.hubspot.com/marketing/proven-social-media-engagement-strategies. Accessed 2 April 2019.

Global NGO Technology Report. Nonprofit Tech for Good, 2018

MONDAY MORNING MARKS.4

As we reflect on three decades of design, we’ll share some legacy logos. This mark from long ago was one of the first for our fledgling firm. This was the time of one or two color logos. We might approach the typography differently today but the mark holds up pretty well. Basic graphic design principles never go out of style.

A large part of our early years was spent in support of the human development work of the United Nations Development Programme in New York and The World Bank here in DC. Both organizations appreciate our ability to organize and communicate information – as well as our multi-language experience. Those NY connections led to our work on this joint UNDP-WB initiative. Not glamorous per se, but clean water and sanitation are the most critical cornerstones of any effort to improve quality of life in developing parts of the planet. Education was key to their charter so a worldwide training network was created.

so i’m taking a law class this semester, right? and we were talking about humanitarianism and like the white savior industrial complex and Kony & shit and as a grad student who focuses on post colonial african history, this is my jam, like I know this stuff

and at one point i made the comment that the literal best thing we can do to end poverty is just… give people money. like just hand them cash, forget the whole “here’s a cow/goat” thing or the “let’s teach you how to start a certain type of business” or even the “here’s a loan with specific conditions attached” like no just give people money

and half of these law students lost their fucking minds

like… give people money??? how do we know they won’t abuse it??? how do we know they *deserve* it??? 

and that’s the perpetual problem with humanitarianism. we want to solve problems, but we like solving “other people’s problems,” usually other people who happen to live in the global south and have brown or black skin. we assume we know what the problems are and that we understand them better than the people who are affected by them, and that therefore we know how to solve them. we assume that we need to have specific instructions attached to money, instructions that align with our often neoliberal western worldviews. 

no. just give people money, ok. 

if you don’t believe me, just google “cash transfers humanitarianism” and read all the studies that pop up. this is real, and we flat out refuse to accept it either domestically or abroad. 

In an administrative measure to choke the workings of the NGO sector, many national-level non-government entities have been told by their respective registration authorities to submit an affidavit to declare that they are neither receiving any foreign donations nor will they accept any in the future. These, effectively, are orders to shut shop. Ostensibly, the clamp down is being enforced in the name of compliance with the latest conditions imposed by the Financial Action Task Force (FATF), a global forum, which has put Pakistan on its grey list for not doing enough against money laundering and terror financing. The task force wants the country to improve its regulation of the not-for-profit sector which in many cases has worked as an important link in terror financing.
—  Tahir Mehdi, ‘Why NGOs in Pakistan are at the brink of extinction’, Herald