In a job interview:

Why Directories Are Important

Directories need to play a major role in your SEO efforts, well, a minimum of the huge and also crucial ones, for the complying with factors:

- Listings within major directory sites give “context” to online search engine. For example, if your web site is detailed in the Open Directory Task under the category Animals -> Unusual Pet Dogs -> Blue Pet cats, online search engine will certainly presume your internet site has something to do with blue cats. Your web site and also pages will certainly be indexed quicker and could have a much better ranking in search engine result for details terms (in this situation, “blue felines”).

- Major directory sites (such as Yahoo! Directory, ODP, Jayde and so on) have high page rankings and as long as you get a non-reciprocal listing from them, paid or overdue, your web page ranking will profit considerably.

- Significant directories are often reproduced by other website (think about ODP, with numerous duplicates) which means that a listing somewhere in such a significant directory will certainly trigger listings in all replica websites, contributing to your link appeal efforts and also improving web page rankings.

- The ODP (Open Directory Job) feeds results to Google, AOL, AltaVista, Lycos, Netscape - once again, an existence in ODP could obtain you fairly much.

Sending to Directories

As with most good things in life, you should exert to get right into quality directories. Although thorough directions on how to submit your web sites are constantly supplied by the directories, there are particular elements to think about prior to you start hunting for directory sites and also submit your web sites:

- Begin with Yahoo! Directory site and also the Open Directory Project: being provided in both of them is worth more than being noted in all other directory sites together! You will certainly find soon enough that, however, being detailed in these two is the hardest thing to do: Yahoo requires a $299 annual cost for routine web sites (only non-commercial sites get approved for a totally free listing) as well as $600 for grown-up sites, while ODP is totally free but you require A Great Deal Of luck to make your way right into it. ODP is so big yet is purely human edited, which means the waiting time for a listing could extend to even years! Make your task as a Search Engine Optimization worker and submit your website, yet don’t get your hopes too high, however.

- Religiously adhere to the entry guidelines supplied by directory sites: review them as often times as you have to see to it you will not upset its editors by sending your website the upside-down, with mistakes, the wrong summary design, or to dog bed for crate the wrong category.

- Look for specific niche directories if your internet site’s material appropriates for that. For instance, if your website covers Advertising topics, focus your initiatives into finding a Marketing-only directory (such as MarketingWHO.com) and also submit your site there: internet search engine like links from sites appropriate to yours!

- You will most likely discover lots of directory sites with paid incorporations: utilize your good sense to value if it’s worth it or otherwise. A good requirements is to check their Google Web page Rank: if it’s at the very least 3 levels above your site’s Web page Ranking, it’s probably worth spending the money for the inclusion cost. Nonetheless, do search for directories with a flat, one-time fee rather than recurring regular monthly or yearly costs: you’ll wind up investing much less money!

In the long run, bear in mind a simple rule: if it’s too very easy to get into a directory, it’s probably not worth the initiative to get into it in the initial situation.