Posts on Twitter:

Empresas precisam gerar identificação com seus públicos. E um dos meios mais interessantes de se construir essa identificação é através dos vídeos informativos.:

If you want to do more with in the New Year but don't know where to start, get inspired by these 8 great companies!

Want to make sure your business is focused on what matters most to maximize your influence AND income? Download your copy of the Do It! Marketing Manifesto for free right here.

Where do you begin looking for the best marketing platform for your business? The key is to look past the bells and whistles at 6 must-have elements of the right solution:

Posts on Tumblr:


Rich Homie Quan Type Of Way (Lyrics On Screen).mp4


The best SEO strategy is a campaign focusing on The brands differentiation, expertise, authoritativeness and trust worthiness in their respective industry. It is paramount that marketers work with brands that they believe in and wholeheartedly trust as being a significant player in that space. Otherwise, it becomes a huge ethical challenge to overcome.
#seo #seos #business #branding #businesses #smallbusinesses #sydneybusiness #australianbusiness #perthbusiness #brisbanebusiness #adelaidebusiness #onlinemarketing #searchengineoptimisation #digital #digitalmarketing #brands #marketing #media #content #consulting #mentoring #advice #smallbusiness #online #content #contentmarketing #creative #onlinemarketing

Made with Instagram
Eliminate Waste with a Lean Business Model

“The most dangerous kind of waste is the waste we do not recognize.” 

– Shigeo Shingo

When you think of “running lean,” what comes to mind?

For many entrepreneurs, running lean means producing great results on a shoestring budget. Traditionally, being “lean” has meant doing more with less. Lean business models are all the rage, especially for start-ups or for small regional firms. But recently, the concept has expanded.

Today, a lean business model is a strategy that uses continuous planning and streamlined processes to address customer needs rapidly. Here is one working definition:

A lean business model is a business strategy that strives to eliminate waste in products and processes while satisfying customer wants. In doing so, the business will receive more positive customer returns (like increased sales and goodwill) while expanding profit blahs.

Lean businesses are those that recognize inefficiencies, adapt quickly and continually prototype new options to accommodate shifts in demand.

Lean Business Practices in Action

One real-life example of a lean business strategy comes from the automotive industry.

In the 1990s and 2000s, Japanese companies dominated American auto sales by becoming more customer-oriented. Responding to market demand, Japan produced several high-quality, low-cost vehicles that were assembled in the U.S. This appealed to a niche in the market while significantly reducing development time and operating costs. Sales boomed, and it took the better part of a decade for American manufacturers to regain this lost market share.

It’s easy to recognize the results of a winning approach, but what does a lean business model look like in practice? Here are three parameters to guide your thinking:

1. Make strategy the heart of your plan

Lean businesses are flexible, fast and efficient.

Adaptable companies are those that can change tactics while keeping their strategy consistent. What (or why) does your unique business connect with your target markets? Keep this strategic focus consistent with staying intimately connected to your preferred buyers.

2. Track progress and focus on what works

Since lean business models respond quickly to shifting demand, your company must have an accurate pulse on what is working.

This may involve fast cycles of surveying customers, with corresponding numbers that are specific and measurable.

The most important part of tweaking a business model plan is your data. This includes regularly updated sales projections, detailed performance tasks or timebound concept developments.

Lean businesses often find that monthly projections are essential, but trajectories beyond one year are usually a waste of time. The goal is not guessing “right,” but to generate probable results and to make course corrections as you go.

3. Revise and Review

Managing a lean business model isn’t something you do once, or even once a year. Like calorie counting, the key to staying lean is regular repetition over time.

In business, this means revising and tweaking your plan consistently, including a commitment to reward experimentation and to prioritize ideas based on their output. This can be painful. It may mean abandoning concepts you championed, or sacking projects you’ve invested months into. But isn’t that better than losing time and money in the long run?

Whether you like it or not, the only constant thing in life is change. Running a lean business requires an agile mindset, a humble attitude, and a willingness to learn as you go.

💖 New blog post! December is a natural time to reflect on the entire year and what worked and what didn’t really benefit us. Our favorite items have been there throughout all of the noise of the collections of our successes and missteps, our should-have-beens and golden-star moments. I wanted to share some life hacks, favorites, and all sorts of fun thoughts swimming around in my head along with that Christmas clutter. ⁠ ⁠ ➡️ Check out what resonated with me in 2019 and share your own faves in the comments. ⏳ Full blog post link in bio! #behindthehourglass #hourglassmedia #favorites #2019 #newyear #2020 #blog #blogpost #smallbusiness

Yooo I just uploaded a new video!

Check it out!