As the human population grows more resources must be used in order to maintain the well being of everyone, this is leading to increased disposal of rubbish often damaging the environment around us. The fashion industry is the 3rd largest polluter in the world and with consumer behaviours adapting the mindset of ‘wear once and throw away’ the fast fashion industry is thriving at the expense of the environment. Some brands are starting to step up and join the movement in changing fast fashion such as H&M announcing currently 59% of their cotton is sustainably sourced and by 2030 they want to be 100% sustainable. However, many brands and consumers are still turning a blind eye.
We need to change consumers behaviour from buying in excess to investing in clothing they will take care of and not dispose of after one wear.