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Test different ads, headlines, sales letters, price points etc. Always use the best results and scrap the rest. Never stop testing!







Always assess the back-end potential of a business before you put one dime of your money into it. -Jay Abraham




People are usually willing to buy more than they ordinarily would when given the opportunity - so give them the opportunity!































People don't appreciate what you've done for them unless you educate them to the facts. -Jay Abraham




People buy results! Therefore you need to sell them on the end results - not the process to get there!


















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