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Are You Utilising Employee Advocates? Here’s Why They Are Essential to Your Sales Strategy (via Passle)

4 Ways Employee Advocacy Platforms Help Improve your Employer Brand by Good insight into the benefits of adopting an employee advocacy app such as

Involve your employees and coworkers in your B2B social media marketing strategy. Encourage them to share on their own social media channels and about life at work! Have fun with it! 😜

Next week! Susan Emerick () is one of the most influential people in the world on the topic of , or the empowerment of members of an organization to participate in online social media. Join us at :

If your business is thinking of getting started with employee advocacy, here's a great set of resources to start with. via

Aux yeux d’un candidat, la parole d’un salarié est six fois plus crédible que le discours de votre entreprise. Faites rayonner votre sur le web à l’aide de vos collaborateurs.

The UK's leading employee advocacy app, used by top retailer John Lewis & Partners among others. Want to learn more about Qubist? Get in touch for a demo:

: Learn who should be involved in your pilot program, what resources you need, and how to get buy-in from employees.

The 2019 Dynamic Signal Customer Impact Study found that Employee Advocacy programs by customers resulted, on average, in: - 106% increase in social media reach - 39% increase in brand awareness - 12% improvement in online reviews!

Hiring and Recruiting Great Employees: The Ultimate Guide - via - increase diversity and efficiency with an employee advocacy app like .

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Speaking my language. #employeeadvocacy


“Elevating employee engagement with declared commitments and gamification” ⭐️🥇🏆 #hr #hrtech #gamification #peersaas #employeeengagement #employeeadvocacy #quote #quotes

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C'est quoi ce fameux «employee advocacy" que l'on commence à voir naître partout ? !

L’employee advocacy (ou collaborateurs promoteurs) consiste à faire des salariés , des ‘ambassadeurs’ de nos entreprises sur les réseaux sociaux.

Pour illustrer tout cela, partons d’un constat simple : Le temps passé chaque jour par chacun d’entre nous, sur les réseaux sociaux : il est grandissant ! Nous y parlons souvent de nous, bien sûr, ou de ce qui nous anime, mais nous y parlons aussi très souvent de l’entreprise dans laquelle nous travaillons.

Les réseaux sociaux sont devenus des lieux de partage, d’échanges… et tous ces échanges sont lus quotidiennement par notre environnement proche (amis, famille…) et aussi par nos « amis » ou « Followers » intéressés par nos prises de parole plus ou moins régulières sur ces média.


Lire la suite >>

Social selling - Best practices

Social media has been making waves in the world of sales for quite sometime now, paving way for social selling, the new buzzword among companies big and small.

Sales people never underestimate the value of one to one relationships- from the early days of golf clubs and corporate parties to the modern day webinars and podcasts. There are several simple ways to seamlessly incorporate social media into your sales strategy and link it with employee advocacy programs.

Understand your customer-through social media

You can get most of the information you need by doing some research on the prospective customer’s Facebook page and twitter feed. Interests, needs and frustrations of protective clients can be easily acquired and studied for better leads. Now, as privacy violations are a serious issue one cannot expect complete sharing of data which is where employee advocacy comes in. Your employees can provide the inside track to likes and preferences which will help your company to envision future trends.

Sell later-Add value first

Remember how in the old days salesmen would socialize first and not mention the pitch until the fourth or fifth meeting? Social selling follows a similar curve. Whenever you engage people via employees or otherwise prove your worth by providing information, answering questions and engaging in intellectual conversations.

Develop relationships further

Employee advocacy programs ensure that the human touch is not lost while engaging customers on social media. Developing one to one relationships helps to build trust and prolong loyalty. Through advocacy programs, customers can claim they ‘know somebody’ at the company and the company can reward the loyal customers with exclusive deals and offers.

Stay with the times

As said in the point above, delay your pitch and at times, totally call it off. The content you give your advocates, from time to time, should also contain the company’s stand on important issues, at least those related to the business world. Social media is called so for a reason, and customers should not look upon your brand as an annoying sales ticker. Yes, it is possible that your opinion may not resonate with some of your patrons, but it greatly strengthens the bond with those who agree with you.

All advocates can be salesmen

It is said that every person in the world is a salesman, some sell products, some sell skill and some sell knowledge. Same goes for advocate employees . Advocates can be trained to identify leads and how to close them. A very important metric in social media  business is response time, and with a little education this variable can be greatly reduced.

3 essentials of a successful Social Recruiting Program

Human Resources professionals around the world, who devise strategies to reach out to new recruits are increasingly agreeing to the fact that social media is their best tool. However with number of people on social media crossing the billion mark, a handful of recruiting professionals cannot launch social recruiting to its true potential.

When we link social media with employee advocacy, we open many doors. To source new candidates with a particular skill set, companies can approach employees with relatable skills who can reach out to a number of prospective candidates. Skillful workers with a winsome attitude are rare in every domain and companies can no longer afford to traditional techniques to attract talent and hope that the right candidate will stumble upon the organisation’s recruiting page. Point is, with the right advocacy tool, a company won’t have to ‘attract’ candidates.

Social recruiting allows companies to let go of the formal employee-employer etiquette and builds space for more honest and interactive conversations. They can now ‘approach’ talent and show them why they are the best place to work.

Here are the simple steps for engaging potential candidates through social channels and employee referrals.


This simple step of identifying the type of employee you are interested in can be very tiresome if you don’t involve your employees. There is an overflow of public information online and employee advocacy helps to narrow it down to the bare minimum. Employees who enjoy where they work want to see their company grow with the addition of strong candidates.

The companies that apply this concept always get more responses because candidates appreciate the ability to network and connect, before they join any organisation. Talent seeks validation, and with your organic reach amplified, you can help candidates feel validated. Conventional recruiting techniques like job portals cannot leverage this factor.

Coupled with social sourcing tools that compile a persons social information in one spot, advocacy platforms allow companies to search for candidates by skill, interest or years of experience.


Unless and until you create and continue a social relationship with a prospective candidate you can never ensure a positive response. You can connect, follow, send an email- anything that shows that you are interested in what they have to say and cultivate an online relationship.

Your employees can initiate such relationships if they have the content and the right platform. Most companies have special accounts on social media dedicated to recruiting. Employees that are already connected to the candidates can provide the organic bridge between the top brass of the company and the probable recruits.

Groups on LinkedIn already follow the aforementioned practices and encourage the members to share the smallest of news. With your advocacy platform you can regulate the content ensuring that the best content is out there.

Engage, Share and Encourage transparency

You need to establish that the interested candidates know what you are looking for so that they may not dread the final recruiting interview. Share stories of some great careers, how they started and how they progressed. Advocates can vouch for the content shared and help candidates relate to such stories.

Websites and brochures can only list out the achievements of your company. What advocates can do is make these meaningful by sharing experiences about how the awards reflect the culture of the company.

When announcing new positions, employees can make them a lot more exciting, by talking about what the position has to offer apart from the normal perks like health benefits or travel compensation. These stories can help differentiate between expectation and reality, which in many cases is not a bad thing.

Studies have shown referral hires have greater job satisfaction than normal ones. In social recruiting the burden of choice is shared equally between the recruiter and the candidate as opposed to hiring by job adverts and portals.

Social recruiting is the best way to make sure that the values of the company are aligned with the values of the employee, which, in fact, is what parties on both sides strive for.

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#appraisal #employeevalueproposition #employeeadvocacy #EmployeeBenefits #HRsocial #hr #employeeengagement #employee #hrtrends

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Companies & implementation of employee advocacy

Mitel - Mitel provides leading high-tech communications solutions for businesses. Mitel created the Mitel Champions program to bring the company’s new brand into the market. As a result of the program, nearly 50% of Mitel’s employees now actively promote the brand on social media creating millions of impressions globally.

Cisco - Global IT leader Cisco leveraged both the Social Ambassador and Cisco Champions programs as a way to drive employee advocacy and closely connect with its external top influencers. As a result, employee social sharing and content co-creation efforts with external influencers have resulted in +4 million social impressions and thousands of downloads.

Intel - Intel, world leader in processors, created pop-up experiences, these short-term installations all around the world.  In Beijing and Sao Paolo and London, and lots of great places, where they wanted to re-introduce the brand and their products to the consumer. Normally what Intel would do, as most companies,  is to hire local demo experts to demo the products. And they’re brilliant.  This is what they are trained to do. The idea was to activate the Intel Ambassadors and to train them to be demo experts.  What  would be different about that experience is that they would be able to tell the ‘Why’ story of the product and the history and the brand.  They are the employees who actually made the product, marketed the product, engineered the product, and the results were spectacular.

Zappos - Zappos, an online apparel shopping site has applied employee advocacy to great effect. Zappos’ success has been attributed to its customer first approach. A way of thinking that was radical at the time. Zappos eliminated all key performance indicators that aimed to reduce time interacting with customers by using social media platforms. The result was the creation of the most highly regarded customer experience online.

TOMS shoes - The company designs and sells shoes based on the Argentine alpargata design as well as eyewear.When Toms sells a pair of shoes, a new pair of shoes is donates to an impoverished child, and when Toms sells a pair of eyewear, part of the profit is used to save or restore the eyesight for people in developing countries. But the real heroes were the employees, who regularly shared on Facebook the personal stories of the children benefitted from the program. The company’s page now has 1.2 million likes and not to mention a worldwide reach.

Patagonia Inc. - Patagonia, Inc. is a clothing company which focuses mainly on high-end outdoor clothing. Based in Ventura, California, the company is a member of several environmental movements. And many of its employees are also brand ambassadors who have chosen their adventure sport and continually share their stories via pictures and videos. The quality  of the product(outdoor clothing) gets validation and the company’s Facebook page gets interesting content. Two birds with one stone.

MasterCard - American multinational financial services corporation MasterCard has planned to increase its reach to 40 million customers by incorporating 7,500 of its employees in social advocacy programs. One of those programs involved Girls4Tech, MasterCard’s signature science, technology, engineering and math (STEM) curriculum and employees served as role models and mentors on social media platforms.

Dell - The computer manufacturer has one of the most expansive social media advocacy programs in the world. Over 10,000 employees have gone through their internal social media certification program and are trained to support the company’s objectives in social media. What’s more, they have an advanced listening and triage program to mobilise advocates to address time critical situations in social channels.

SAP - SAP (Systems, Applications & Products in Data Processing) is a German  software corporation that makes enterprise software to manage business operations and customer relations. Long a leader in using social media to engage with the marketplace, SAP’s has its SAP Mentor program that recognises its most effective advocates, gives them prestige and makes it easier for the public to find and engage with them.

Sprint - The multinational telecom service provider has started the Ninja ambassador program.The employees receive a monthly editorial calendar with suggested conversational topics (e.g.,’ we are the leading provider of assisted phone capabilities for the deaf and the blind’). From there on, the company trusts their employees to carry on the conversation; and it has been proven that trust is deserved.  Top executives of the company say that when employees communicate with the heart the audiences respond accordingly.

Why should companies encourage employees to share company related content on personal social networks

One of the best ways to promote your business and increase awareness of the brand is by using… your current employees? Employees can be the greatest advocates of your company but only if you succeed in motivating them. Employee Advocacy means exactly that – inspiring your employees to participate actively and share interesting content on their social media.

Your workers are an essential part of your business but, most importantly, they’re insiders. They know how things work, they know the secrets behind your success and they know why they like their work environment. Most of them will have fun and engaging office stories to share, or inspiring pictures that will portray your company in a positive and exciting light.

Take the hiring process, for instance. Thousands of companies share job openings on job boards or various forums, and yet, at the same time, your employees might know the perfect person for the job. They can find hundreds of suitable candidates by just posting about the job position on their social media network. Why do that? Well, we tend to communicate with people in the same field or with the same interests as us. Chances are that when your employees share about the job opening, the content will reach others that will be excited about the opportunity. Moreover, by sharing interesting photos, your employees can provide any potential candidates with a real picture of how they work (or even have fun). This creates a more personal relationship between any prospective hire and your company.

Employee advocacy can also greatly influence and increase your reach, which makes it a powerful marketing tool. A recent data suggest that, with the help of employee engagement on social media, companies’ reach increases by 10 times or more! This does not include only prospective job candidates, but thousands of potential leads and buyers, which you wouldn’t have reached otherwise.

For instance, your employees can share pictures or videos to create a buzz about an upcoming event. Sharing “insider’s tips” or images of the workplace is a great way to make others excited about your business and the events it hosts. The benefit is that these messages come from genuine, “trusted” human beings, rather than a corporate entity.

According to research, less than 15% of employees feel engaged in their workplace. The majority are feeling left out, apathetic, or disinterested and prefer to spend their working hours doing the bare minimum. Employee advocacy can help with that, as it creates a sense of commitment amongst your team. In fact, employees that are more active when amplifying your company’s content online, tend to be more productive in their workplace as well.

In fact, most of your employees are actually posting about your company or their bosses right now. This includes pictures, videos, or messages on social media that can be utilized and turned into a part of your marketing strategy. A good advocacy platform can help you track their performance and see who is sharing the most engaging and fascinating information about the company. When employees feel like they’re part of the big picture and are actively participating in the marketing strategy, they’re more likely to feel appreciated and encouraged to continue the good work.

Employee advocacy is all about engaging your employees to amplify your company’s content on social media. It bears numerous benefits, including increased productivity at the work place, increased reach, and thousands of hidden opportunities for you and your brand.