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In this , of will explain how you can increase long term engagement in your program by delivering a mix of curated content to the right groups within your organization.

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With the emergence of both and , are they one and the same or different? Find out in this free webinar with my friends at on April 23: Influencer Marketing is the New Employee Advocacy

Never stray from content pillars. Don't leave to a one (wo)man show. Get employees involved via Find out seven more ways your brand needs to go grow up on in 2019:

If you want your employees to put their heart into work in 2019, put your heart into implementing things that will engage them

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Consumers trust logos less and people more this is why #EmployeeAdvocacy is so powerful. How to help your employees become #influencers

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C'est quoi ce fameux «employee advocacy" que l'on commence à voir naître partout ? !

L’employee advocacy (ou collaborateurs promoteurs) consiste à faire des salariés , des ‘ambassadeurs’ de nos entreprises sur les réseaux sociaux.

Pour illustrer tout cela, partons d’un constat simple : Le temps passé chaque jour par chacun d’entre nous, sur les réseaux sociaux : il est grandissant ! Nous y parlons souvent de nous, bien sûr, ou de ce qui nous anime, mais nous y parlons aussi très souvent de l’entreprise dans laquelle nous travaillons.

Les réseaux sociaux sont devenus des lieux de partage, d’échanges… et tous ces échanges sont lus quotidiennement par notre environnement proche (amis, famille…) et aussi par nos « amis » ou « Followers » intéressés par nos prises de parole plus ou moins régulières sur ces média.


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Social selling - Best practices

Social media has been making waves in the world of sales for quite sometime now, paving way for social selling, the new buzzword among companies big and small.

Sales people never underestimate the value of one to one relationships- from the early days of golf clubs and corporate parties to the modern day webinars and podcasts. There are several simple ways to seamlessly incorporate social media into your sales strategy and link it with employee advocacy programs.

Understand your customer-through social media

You can get most of the information you need by doing some research on the prospective customer’s Facebook page and twitter feed. Interests, needs and frustrations of protective clients can be easily acquired and studied for better leads. Now, as privacy violations are a serious issue one cannot expect complete sharing of data which is where employee advocacy comes in. Your employees can provide the inside track to likes and preferences which will help your company to envision future trends.

Sell later-Add value first

Remember how in the old days salesmen would socialize first and not mention the pitch until the fourth or fifth meeting? Social selling follows a similar curve. Whenever you engage people via employees or otherwise prove your worth by providing information, answering questions and engaging in intellectual conversations.

Develop relationships further

Employee advocacy programs ensure that the human touch is not lost while engaging customers on social media. Developing one to one relationships helps to build trust and prolong loyalty. Through advocacy programs, customers can claim they ‘know somebody’ at the company and the company can reward the loyal customers with exclusive deals and offers.

Stay with the times

As said in the point above, delay your pitch and at times, totally call it off. The content you give your advocates, from time to time, should also contain the company’s stand on important issues, at least those related to the business world. Social media is called so for a reason, and customers should not look upon your brand as an annoying sales ticker. Yes, it is possible that your opinion may not resonate with some of your patrons, but it greatly strengthens the bond with those who agree with you.

All advocates can be salesmen

It is said that every person in the world is a salesman, some sell products, some sell skill and some sell knowledge. Same goes for advocate employees . Advocates can be trained to identify leads and how to close them. A very important metric in social media  business is response time, and with a little education this variable can be greatly reduced.

3 essentials of a successful Social Recruiting Program

Human Resources professionals around the world, who devise strategies to reach out to new recruits are increasingly agreeing to the fact that social media is their best tool. However with number of people on social media crossing the billion mark, a handful of recruiting professionals cannot launch social recruiting to its true potential.

When we link social media with employee advocacy, we open many doors. To source new candidates with a particular skill set, companies can approach employees with relatable skills who can reach out to a number of prospective candidates. Skillful workers with a winsome attitude are rare in every domain and companies can no longer afford to traditional techniques to attract talent and hope that the right candidate will stumble upon the organisation’s recruiting page. Point is, with the right advocacy tool, a company won’t have to ‘attract’ candidates.

Social recruiting allows companies to let go of the formal employee-employer etiquette and builds space for more honest and interactive conversations. They can now ‘approach’ talent and show them why they are the best place to work.

Here are the simple steps for engaging potential candidates through social channels and employee referrals.


This simple step of identifying the type of employee you are interested in can be very tiresome if you don’t involve your employees. There is an overflow of public information online and employee advocacy helps to narrow it down to the bare minimum. Employees who enjoy where they work want to see their company grow with the addition of strong candidates.

The companies that apply this concept always get more responses because candidates appreciate the ability to network and connect, before they join any organisation. Talent seeks validation, and with your organic reach amplified, you can help candidates feel validated. Conventional recruiting techniques like job portals cannot leverage this factor.

Coupled with social sourcing tools that compile a persons social information in one spot, advocacy platforms allow companies to search for candidates by skill, interest or years of experience.


Unless and until you create and continue a social relationship with a prospective candidate you can never ensure a positive response. You can connect, follow, send an email- anything that shows that you are interested in what they have to say and cultivate an online relationship.

Your employees can initiate such relationships if they have the content and the right platform. Most companies have special accounts on social media dedicated to recruiting. Employees that are already connected to the candidates can provide the organic bridge between the top brass of the company and the probable recruits.

Groups on LinkedIn already follow the aforementioned practices and encourage the members to share the smallest of news. With your advocacy platform you can regulate the content ensuring that the best content is out there.

Engage, Share and Encourage transparency

You need to establish that the interested candidates know what you are looking for so that they may not dread the final recruiting interview. Share stories of some great careers, how they started and how they progressed. Advocates can vouch for the content shared and help candidates relate to such stories.

Websites and brochures can only list out the achievements of your company. What advocates can do is make these meaningful by sharing experiences about how the awards reflect the culture of the company.

When announcing new positions, employees can make them a lot more exciting, by talking about what the position has to offer apart from the normal perks like health benefits or travel compensation. These stories can help differentiate between expectation and reality, which in many cases is not a bad thing.

Studies have shown referral hires have greater job satisfaction than normal ones. In social recruiting the burden of choice is shared equally between the recruiter and the candidate as opposed to hiring by job adverts and portals.

Social recruiting is the best way to make sure that the values of the company are aligned with the values of the employee, which, in fact, is what parties on both sides strive for.


#appraisal #employeevalueproposition #employeeadvocacy #EmployeeBenefits #HRsocial #hr #employeeengagement #employee #hrtrends

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6 Things a Company Should Consider When Adopting Employee Advocacy on Social Media

Today social media networks not only help us get updates from friends or colleagues but also play an important role in educating about various campaigns that brands are running. We are not dependent on TV or print media for that anymore. There are many marketing strategies used by businesses to promote their products like email marketing, content marketing and social media marketing that help them generate higher traffic and sales for their brand.

Advocacy marketing is a relatively newer medium through which products can be marketed in a much more efficient manner.  Employees can act as the biggest ambassadors of a brand.  They can promote the company’s product on various social media networks, chat forums and discussion boards. Thus in this way the employees can act as the biggest asset in reaching to the public through social media advocacy, shaping a company’s reputation in the process. Before you start an employee advocacy program, there are few things worth considering.

1.    Effective strategy: Your business would have already developed a plan for marketing its product. It is coupled with policies to inform your employees on how they are supposed to market the product on the social media. For this you have to contemplate about what your business is trying to achieve through this employee advocacy plan. You need to create a business case that will allow people to understand the value of employee advocacy. The reach your employees have can be much broader then the social media platforms you are already on. These platforms will help your employees amplify the company’s message to a wider audience.

2.    Information to share: When embarking on social media advocacy it is important for the employees and employers to have a list of guidelines that have been agreed upon by both. As social media can either build or tarnish a company’s reputation thus employees have to take extra care in devising their advocacy marketing, by being creative. Employees should be explained from the start that they are not supposed to post the material that is confidential or inappropriate. Thus they should be informed about what counts as sensitive information. They should be given a list of topics on which they can write about and post on the social media. Infact, the platform should help you minimize the legal risk that employees carry with advocacy (only then would employees would consider adoption in the shortest possible time)

3.    Plan should be in line with business objectives: The biggest error company owners make when starting employee advocacy is that they immediately embark on execution without setting clear objectives. Collaborate with different departments in the company for whom the program has been developed to promote. There might be different countries or different departments which might want to run the program.

4.    Social Advocacy leader: It is important to select a leader who is experienced in handling social media advocacy programme. Employees who have excellent communication skills and are working for public relations or marketing can qualify for this position. Appoint someone who is experienced with the technology and can deal with questions that employees might have, before posting or advertising the content on the social media networks.  

5.    Handling social media advocacy: The most important aspect of employee advocacy is to share relevant content on the social media. Thus before adopting employee advocacy marketing managers or community admins should help employees with posting reliable content extracted from trustworthy sources on a regular basis. Try to adopt a more personalised tone to interact with people on social media, to further your advocacy marketing strategy.

6.    Provide training: Give initial training to your employees before starting employee advocacy. Offer them lectures and courses to learn about the way social media advocacy should be handled and the sort of items to be posted on social media channels.