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¡Terminamos las presentaciones del profesorado de ! Y lo hacemos con Rubén Heras que nos dará las claves para gestionar un 🎓 Ha cursado estudios de ADE 🏢 Director de Code Plus Soluciones Informáticas Integrales

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5️⃣📊 [] L’explosion de l' international v/ 💬De 599 Mds$ en 2018, il devrait atteindre 731 Mds en 2019. 70% des e-marchands déclarent que c’est rentable. ⚡️ pour donner du sens

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Nike will team up with Amazon to fight fake kicks

Amazon has realized that counterfeit products posing as the real deal annoys consumers and dilutes trust in its marketplace. That’s likely why it came down harshly on vendors last fall, requiring a hefty $1,000 to $1,500 fee and tons of paperwork to sell products from prime brands like Samsung, Adidas, Hasbro. But that was a stopgap move: Amazon has allegedly been working on a registry of approved vendors to assure consumers that the merch they buy is the real deal, and Nike might be the first brand to get this thorough vetting.

Reports surfaced last November that Amazon would start implementing the idea in 2017 as a greater push to combat counterfeit goods. In short, the commerce titan would reach out to vendors and compel them to prove they had the brand’s permission to sell its products. A source told Bloomberg that Nike will get this treatment first, allowing the brand to control who can and can’t sell its merchandise.

Currently, only third-party vendors can hawk Nike shoes. This includes Zappos, which is owned by Amazon, but the hints that Amazon itself could sell Nike’s products more or less directly sent stocks in footwear companies Foot Locker and The Finish Line plunging, according to Bloomberg. We’ve reached out to Amazon to confirm any change in its relationship with Nike and will update when we hear back.

Google acquires e-commerce company Channel Intelligence for $125 million

Google just acquired the coupon-focused company Incentive Targeting and retail locker startup BufferBox in November, and it’s now further bolstered its e-commerce offerings with an acquisition of Channel Intelligence for $125 million. That company is part of the ICG Group, and offers a variety of marketing and shopping services (primarily concerned with boosting sales) to other companies and online retailers, including Staples and Best Buy. It’s also partnered with Google itself in recent years on Google Shopping. Barring any unforeseen hiccups, the company expects the acquisition to close sometime in the first quarter of this year.

Update: We’ve now also gotten this statement on the acquisition from a Google spokesperson: “We want to help consumers save time and money by improving the online shopping experience. We think Channel Intelligence will help create a better shopping experience for users and help merchants increase sales across the web.”

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Mastercard's 'selfie pay' comes to Europe

Have you dreamt of a world where everyone verifies their online purchases with a selfie? Me neither, but apparently that’s a future Mastercard believes in. The company’s “Identity Check Mobile,” better known as selfie pay, is rolling out now in the following European markets: Austria, Belgium, the Czech Republic, Denmark, Finland, Germany, Hungary, the Netherlands, Norway, Spain, Sweden and the UK. It follows trials in the US, Canada and the Netherlands, which have presumably gone down a storm – Mastercard says the technology will be available “across the globe” starting next year.

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