Weekly Entrepreneur Spotlight: Tom Bilyeu
We are excited to feature Tom Bilyeu as our entrepreneur of the week!
Tom Bilyeu is the co-founder of Quest Nutrition, a company that grew 57,000% in its first three years, making it the second fastest growing company in the United States in 2014.
In creating Quest, Tom and his wife, Lisa Bilyeu (shout out to Lisa!), utilized many of the concepts we discussed this week with our content stressing focusing on lifetime value, and last week in our series “How to Dominate in the Age of Amazon.” For example, one of their most important strategies for growth was creating an active online community about nutritional health wherein the product played a side role. The community was so involved, that they began using the product, promoting it, and believing in its mission on a larger and larger scale.
Not only did the Bilyeus build Quest, but they are now the founders of Impact Theory, a media company that strives to impact global culture by helping people discover their inner power to make an impact on the world around them. Their content is watched and loved by our team and has a following of nearly 1 million subscribers on YouTube.
If you haven’t seen their content yet and you’re even remotely interested in business, self-improvement, or becoming a better human in general, you should check it out now. They have interviewed Peter Diamandis, Wyclef Jean,, Laila Ali, Terrell Owens, Dr. Drew, Michael Strahan, Gary Vaynerchuk, Mel Robbins, Tim Ferriss, and MORE. Impact Theory also has a series about relationship and health advice.
Thank you Tom for your hard work, fearlessness, and dedication. As business owners, we are reassured by your experience and thoughts every day, and it makes a huge difference to have a place to turn to for support online, especially when the going gets tough!