HOLY SHIT. is the only way i can describe the feeling running through my body at this moment. listening to this song, looking at old drawings, but going through these new experiences… i can’t put this shit into words AT ALL. but this post was my attempt.
There seems to exist a belief among many creatives, particularly female creatives, that in order to be successful, you need to be able to manage every facet of their business without outside assistance. It’s time to throw that notion out the window! No matter how incredible of a multitasker you may be or how incredible you are in one or more facets of your industry, there is no way to successfully, meaningfully and strategically grow a business, past a certain point, without help.
The key is to stop viewing delegation as a loss of control, but instead as a way to focus your time and energy on the tasks that fall within your areas of expertise. When you focus on the important, creativity-driven tasks and design processes that only you can do and delegate website development, PR and product placement to experts who have the experience, knowledge and connections that build better, stronger buzz for your brand, your organization can thrive. Integrating delegation into your organization shouldn’t be a stressor, but rather a long term, meaningful investment for your brand that offers a consistent and growing return on your investment (ROI).