Posts on Twitter:

Good news for pubs, cinemas and leisure venues as plan to spend more on going out. But as the preference for eating in rises, could we see a downward trend for eating out? Find out more at




Good news for pubs, cinemas and leisure venues as plan to spend more on going out. But as the preference for eating in rises, could we see a downward trend for eating out? Find out more at













It’s not just your anymore. With Twitter's new tool, are to based on the they use and determine users’ emotional state. Watch this to learn more >




Web designing is underrated. A website leads to improved user experience and increased mobile traffic that can be converted into loyal . Talk to us at to know how we can help you achieve this.







12th annual conference 12-14 June in 🇷🇴 will focus on the role of & in EU's . Glad to moderating the panel 🗓13 June ⏰ 13:30 addressing at scale. Join us! Agenda:













Dear , laws are simple. This report compares different privacy laws globally and incls. 30 common components in existing legislative proposals and the likely impact on , , and the .







“Scott clearly outlines the protections now in place to protect from rate increases on traditional .” --Hans “John” Scheil, CFP® *****5-stars***** available or







In 2016, a survey found 66 percent of consumers would switch to another retailer if they had a poor delivery experience. Check out 's thoughts on how Tomorrow's Supply Chains Will Put Customers First.










and technologies are enabling to interact digitally within the physical store environment to address immediate needs and preferences. A Step Into the Future of



Posts on Tumblr:

Tariffs will boost and costs by $2.5 billion according to The National Association of Home Builders. Trade war of United States and China will boost the price of materials that go into and . Many of the construction and renovation products will become more expensive in the next few months as the U.S. importers who pay the tariffs pass on the added costs to American . Last week, President Donald Trump hiked tariffs to 25% from 10% on $200 billion worth of Chinese goods. In retaliation, China raises tariffs to 25% on $60 billion worth of U.S. products starting June 1. President said to expand tariffs to a further $300 billion of . The construction from China now carrying a 25% tariff include: concrete, nails, screws, ceramic tiles, and asphalt roofing shingles, light fixtures, kitchen cabinets, circular saw blades, stainless steel used for appliances and various types of raw materials that go into U.S. building products. Tariffs are paid by American businesses and consumers, not by .

medium.com
Pultrusion Market worth 2,045.2 Million USD by 2020

The global pultrusion market is estimated at USD 1,619.5 Million in 2015 and is projected to reach USD 2,045.2 Million by 2020, at a CAGR of 4.8% from 2015 to 2020. The global pultrusion market is primarily driven by an increase in demand of pultruded parts which are lightweight and high strength in the construction industry.

Consumer Stocks, Utilities Yield UBS Go-for-Growth Trade

Consumer stocks most affected by the pace of economic expansion are poised to regain strength as growth picks up, according to Keith Parker, a strategist at UBS Group AG. Parker recommended buying consumer-discretionary shares and betting against utility stocks in a report Friday. He cited the ratio between the two groups within the MSCI All-Country World Index, a gauge of developed and emerging markets. The ratio fell 15 percent through Friday from a record last June after more than tripling from a low in November 2008.

DECONSTRUCTING COLOUR

Colour plays an important role in how brands and organisations are perceived and responded to. A strong marketing tool is when brands create a strong and flexible colour palette. A colour palette builds a visual association for a brand, with its products, packaging and website. 

Blue is perceived as trustworthy, loyal, dependable and serene, A popular colour with financial institutions and social media sites due to its message of stability and trust. Blue also is used for promoting products related to cleanliness, air and sky and water.

Green is the colour of nature. It symbolises growth, freshness, serenity and healing. Darker greens are closely related to money, banking and wealth, while lighter greens have a calming effect.

Yellow is the colour for positivity, happiness and warmth. The colour is attention grabbing and represents caution. Yellow can be perceived as lighthearted and childish whilst being spontaneous and unstable.

Red is the colour of fire and blood, often associated with energy, war, danger and power but also passion, desire and love. An emotionally intense colour with high visibility and engaging to consumers.

Pink is a feminine colour that conjures feelings of innocence and delicateness. Bright and vibrant shades often evoke a bold and modern appeal.

Brown indicates nature and utility and is often used in logos related to construction and law due to its simplicity, warmth and neutrality.

Black represents power, elegance and authority. Associated with intelligence, evil and grieving. A serious colour that evokes strong emotions.

Colour is a communication tool and used to encourage action, influence mood and tap into emotions. The feelings colour have can change depending on what context it is used. Certain shades or tones of colours trigger different meanings when paired with other colours. This is how brands can create individual, yet engaging colour palettes. 

Tones are created by adding black and white to pure colours. It subdues the intensity. 

Tints of colour are created by mixing a pure colour with white. They convey a lighter, more peaceful and less energetic feel. 

Shades of colour are created by mixing a pure colour with black. They communicate a more mysterious, dark feel and considered more masculine.

“Image and perception help drive value; without an image there is no perception”

Consumers recognise brands through use of colour. A brands colour palette should contribute in portraying an identity, with each amount of colour developing the brands persona. When creating a colour palette, many factors such as audience, competition, culture and materials need to be considered. Understanding colour and its influence can make the difference in how a brand translates and succeeds. 

M