AWS plans to build and deploy an internal suite of web applications to deepen its relationship with enterprises and fend off cloud competitors, especially Microsoft.

The application suite will emanate from AWS’ business development team for its internal employees’ use. Details have emerged via recent AWS job postings for full-stack software development engineers. Business development is a term often used interchangeably with sales, but typically it combines sales, marketing and customer support practices to generate opportunities for growth.

 Amazon seeks to understand how it can add value for AWS enterprise customers from a business perspective, outside of additional services or enhanced features for existing ones.AWS wants to become more of a business adviser to its customers and plans to provide more options, thanks, in part, to an app suite currently in use by its in-house employees.