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Aplicación en tote, eslogan para Nuestra cultura vive 💜 . . .




Thought of the day: “Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” - Jason Hartman







How do you keep your brand image looking consistent? what to find out? then read our latest ... 'Add some love to your by creating a brand style guide' 🍋




ASSOCIATE BRAND STRATEGY – Brand Strategy – - Play a key role in leading projects, delving into insights and producing strategy, creative thinking and thoughtful storytelling across a range of projects






















Your brand is your people! Brands are an inside job. It’s all about people. Who we are matters much more than what we do.










Brand development for Emerge85, logo and social media icon. More details on the development and thinking on our website. Part 1/3.


















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Branding for Beginners with @robertcourtneycollins , @ericstephonthomas @randirossario and more Respected and dope #digitalbrand
Strategists.
The new venue @xo_detroit above Trust Cocktails, Shareables, Nightlife will host the official After Glow for Branding For Beginners so we can continue all the great conversations!

If you haven’t registered please go and do so now! It’s going to be an incredible night.
Just 3 days away.

#Teamworkmakesthedreamwork
#marketingstrategy
#marketingagency #LETSBUILD
#BFB10 #socialmedia #brandstrategy #afterglow #marketingideas #digitaltips #socialmediaanalysis #advertising #brandstory #storytellingsession #workshops #digitalworkflow (at Downtown Detroit)
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I often get questions about my office when I post pics, so I decided to give you guys a little peek. I’ll post pics of other angles later. I’m currently rearranging things a bit as I do often. It’s important to have a comfortable and inspirational space to create in. Tell me what you think… do you see anything that should go? 🤷🏾‍♀️
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#Repost @_thesixfigurechick_
So y’all got two Lives today! I love Live videos so when I get back to form it’s hard to stop me! Anyways, go check out the second Live today and catch why your free content should have a strategy!
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#Browngirlbloggers #femaleentrepreneur #womeninbusiness #changeyourlife #womensupportingwomen #girlboss #makeithappen #thesixfigurechick #bossbabes #buildyourempire #knowyourworth #brandstrategy #lawofattraction #dreambigger #growyourbusiness #womenwhohustle #blkcreatives #savvybusinessowner #creativeentrepreneur #beyourownboss #calledtobecreative #mycreativebiz #tnchustler #contentmarketing #instagramforbusiness #instagramexpert #socialmediastrategist #socialmediastrategy
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🌞 GOOD MORNING 🌎
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💫 Without new beginnings, we are unlikely to achieve the breakthroughs that generates real success. So for me, I welcome the start of each new day or week as an a opportunity to fine tune my Creative Thinking to enhance my logical thinking and reasoning.
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Do yourself a favor and invest in yourself and ways to rejuvenate your spirit on a daily bases ‼️
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#MyHungryWorldGems
#SmallBusinessServices
#CyberSecurity
#BrandStrategy
#CreditRepair Solutions
#GoodMorning (at New York, New York)
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What Tanishq is thinking?

After watching these ads, you might be thinking why Tanishq, an established brand, felt the need to talk about purity, variety, less making charges and implied affordability. Ain’t these the attributes which should have been set in the earlier stages of the brand. 

Why are they doing it?

As I don’t work for Tanishq, I will play the role of a brand detective here and try to unravel the intention behind the action based on what I have seen or heard about Tanishq. 

-Ok, take a pause and think- who or what could be the biggest source of growth for Tanishq? 

The biggest source of growth for this brand is the consumer segment who still buys the gold jewellery from their preferred small traditional family jeweller or a regional jeweller with a flashy store. Mostly, you will find this consumer segment in tier 2 and tier 3 Indians towns. 

My hypothesis is that for this consumer segment, Tanishq is not their first choice. This might be due to following opinions they have about the brand-

- “ Tanishq might be selling high prized jewellery and so the right place to go if the budget is limited”. 

- “ Tanishq might not be selling my type of jewellery. It just caters to the taste of hifi modern urban women “. 

So, based on these opinions these customers prefer to shop at their usual traditional family jeweller or a regional retailer. 

How Tanishq is trying to break this barrier?

In case, you are not aware, Tata did launch a separate brand called ‘ Tata Gold Plus’ to cater to this segment. As per what I have read, the brand, with its own stores, gained popularity in small town India, and generated healthy sales. However, with the passage of time, the company realized that the consumer has evolved in its knowledge and taste and so there was no reason to have two separate brands- Tanishq and Tata GoldPlus. Rather its wise to have one brand with focused resources. Therefore, the company decided to merge Tata Goldplus with Tanishq. 

So, in a way, Tanishq, through these series of ads, is trying to retain the ex-customers of Tata Goldplus and penetrate further to win new look alike customers. 

Moreover, Tanishq has found a chink in the armor of traditional family jewellers and regional jewellers. Though people buy from these retailers, they are always scpetical about gold’s purity and no means to check it. And, so, Tanishq wants to fill this reality-expectation gap by talking ans owning these attributes of purity, variety and implied affordability. 


What’s the next challenge for Tanishq?

Again, this is my guess that the challenge for Tanishq is to attract the discussed customer segment without losing the ‘ aura’ that surrounds the brand. The question will be what communication/ brand strategy will help Tanishq to do this balancing act.

Well, now, I sign off and wish all the luck to Tanishq. 

Note- In case, there are grammar erros or spelling errors, please pardon me. I am not that great in writing.