The only person who is willing to rock the boat is the one who isn’t rowing.
In our experience, as our field of practice would have it, communication affects the most central part of any brand activity. The Interpretation of any brand communication effort teaches clients how to treat you. Therefore it is imperative to be cohesive in your communication - much like rowing. Remember, direction is more important than speed.
Think of the boat as your brand and the crew being your key contact points within your business (employees, consultants, management systems, outlets, online presence, machinery, Intellectual Property, All the elements that deliver service to your client). The effectiveness in all of these contact points communicating as a “crew“ will balance the boat.
How the boat balance is achieved (healthy brand communication) is by applying concentrated efforts in cohesively communicating intent and value in what the business and brand is doing.
A company’s Brand sums up 30-‐40% of its non-physical assets. People being at the center of it all, asserting their value as assets to a brand.
What is true is that in order for any business to succeed, it needs the right people driving the brand. Get the right people on the bus get them on the right seat and success is unified and sustainable.
We have drawn up the top 5 signal pointers to help you out in communicating more effectively in your brand:
1. Establish values to guide your communication tone
2. Display Confidence
3. Give and Ask for feedback:
4. Celebrate success and accept the challenges
5. Be clear on the next steps