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We are glad to announce that mimAR has officially become a part of Jazz xlr8. MimAR: Experience Good, Build Better.




Proud that our CEO is presenting today as a finalist to 100 business leaders and in to profile our AI and 3D In and




The retail industry is transforming at an unbelievable rate. Here are the trends that we think will define this new decade.







Did you know that the invention of the stereoscope in 1838 is at the origin of and ? Discover the history of immersive technologies in our latest newsletter:










Wil je en op een zinvolle en verdiepende manier inzetten in ? Luister dan naar deze waarin ik verschillende mythes over VR ontkracht en uitleg waar kansen liggen.







Augmented-Reality hat durch diverse Apps bereits umfassend Einzug auf unsere mobilen Geräte erhalten. Doch wie funktioniert AR eigentlich genau? Was unterscheidet und ? Mehr dazu in unserem Blog!




-Trust Monopoly Warning > harbors the Illusion of becoming a commercially protected brand name by using general language terms Unfair Competition







Great! This patent is good news for people creating graffiti, which has been going on since mobile AR was launched. It's now officially forbidden to do so, which makes the act of virtually writing on the wall closer to the real thing!




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Pop in for an espresso with the in Shropshire building amazing animated experiences for marketeers, next level visitor engagement 3D heritage Apps & for industrial safety & design ;-)



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How to get the new created by Go the of and click on the filter tab. Thanks to the beautiful model in the picture







Selbstverständlich wie ein Telefonanruf - war bislang eher für den ein Thema. Mittlerweile wird virtuelle Realität aber auch in der Verpackungsbranche eingesetzt – vor allem im Service und nun auch im .










Is Your Business Ready for an Augmented Reality? There are various factors to consider when analyzing if AR fits to your brand. Read our latest blog to find out. via



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LOGOS es el nombre de este filtro, es un maquillaje de colores como las nebulosas y estrellas del universo. Tiene los ojos brillantes y al abrir la boca saldrá la UNIDAD o esfera y te dará un haz de colores y reflejos de un universo detrás de tu cabeza. Disfrútalo y pruebalo aquí.

“Soy Fuego” un filtro para Instagram donde se puede expulsar fuego de la boca del usuario, además, incluye efectos de sonidos y diferentes estilos de máscaras para ser usado, y se puede aquí

AUGMENTED REALITY- theory research

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Santa Claus has been very good to me this year. He gave me a few interesting books. One of them was Radical Technologies: The Design of Everyday Life written by Adam Greenfield. Greenfield was born in America but now lives in London. He spent many years working in design and development of networked digital information technologies. I came across his name in the Barbican Centre when I went to see a temporary display Rewired and Trevor Paglen’s display From ‘Apple’ to ‘Anomaly’. I specially requested this book from Santa because Greenfield’s wrote a whole chapter about Augmented Reality along with the chapters about smartphones and digital fabrication. I wanted to know more about the new technologies from the specialist point of view. Also the book has good reviews on the internet so I knew I would not be disappointed with Christmas present request.


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I already did some research into Augmented Reality (AR) on the internet, and I tried to design it too, my knowledge got better step by step. However Greenfield has been working on data, World Wide Web, and new technologies for many years so I really wanted to know what is his opinion about AR. At the same time, while reading the book I was doing more theory research about the technology which I’m going to use in my project. The technology which is already in use widely in military/police departments and entertainment like games or filter face apps. Most of us do not even realise that we all somehow used already augmented reality without realising. This is a very interesting new technology as it is combining Virtual Reality elements overlaid on the real world. AR can be used for fun or for population control or in Art, or in engineering, education and history.


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AUGMENTED REALITY: An interactive overlay on the world. By Adam Greenfield

First paragraph talks about the Pokemon Go game and the girl who sneaked out of the house to try to find water monster by the river, instead a new Pokemon she found the body of a young man in the river. She was the first person in history who was present in two places at once. This event was just after two days of launching Pokemon Go game.

The game became very popular very quickly. The craziness was about that you can actually see and catch a monster in the real world through your smartphone screen. The interesting bit was also about that the player have to be physically in the place, where the monster was located by game developer. There was a critic of some chosen locations, when it did seem inappropriate to play games. The virtual monsters were quickly removed from the places like National September 11th Memorial, Arlington National Cemetery or Demilitarized Zone between North and South Korea. In the first week after launching the game, the game designer located Pokemon’s even in Auschwitz. No words for this, I guess someone had a lack of common sense and no respect to the past and people’s tragedies.


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With the release of this new game the gray ordinary world became more vivid, there was a breakdown in harmony and in visual norms. AR allows different groups of people to share other world in natural environment through the screen of their devices. They can connect digitally and see something completely different than non-players.

When I asked people if they know what is AR they normally refer it this to Virtual Reality (VR), but these two technologies are different. They both interface techniques but difference lay on graphic displays in vision. With the VR the person has to wear the head-mounted gear to be completely isolated from real environment. Once my friend who is a programmer and who works with coding let me experience virtual reality. It was really fun going under the water and see skeletons and white great sharks and whales passing by, however there was no elements of natural visible world, all images were digital.


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With the AR scenario looks different. The AR overlays digital graphic into real world as we see it in real time in chosen location. The graphic is not only one form which can be used in AR, Hito Steyerl in her Actual Reality display at Serpentine Sackler Gallery uses 3D sculptures,computer generated music and captions, Alan Michelson uses film and music.

AR does not require specialised head-mounted gear, instead people can use smartphones or tablets. The device has to be connected to the Internet.


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The built-in cameras are no longer in use to take photos, but they are the instrument to connect us with a new artificial environment. Greenfield as a technology technician did I not mention in this chapter that this new use of the camera breaks the primary purpose of the photographic mechanism. In that case the camera is just a tool to trigger a new “image/view” displayed on screen. The new technology AR can prove that photography is in constant transition and the first purpose to represent the world is not there any longer, the new purpose is to display current world combined with something that does not exist.

Augmented Reality is one of the examples how digital age of information is destabilising the old theory about Photography. The print image is under threat and now the digital image has a different purpose and use. As Edgar Gomez Cruz said in Digital Photography and Everyday Life the Photography is destabilised, it is no longer a medium to carry on the image of the past to remember it, the Photography nowadays is interface for visual communication. Billions of digital images uploaded online everyday are more to show the present, they have little aim to stay in Cloud for forever. However there are still people who will print photographs for family albums or as a contemporary art prints. Funny enough that just in last century photography was at first not accepted as a medium which could be included into Art. Analog Photography has been blamed for not having an aura as paintings had it. In the 1990’s has been said that digital images don’t have auras as analog photographs have it. Soon we will say that whatever it’s coming next does not have aura like first old still digital images….

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One more in the “Person You (Don’t) Want to Be” animations for the AR Personality Swatch Book. Featuring Tanya as “the insufferable bore”. #bookarts #bookart #augmentedreality #ar #thepersonyoudontwanttobe
https://www.instagram.com/p/B7W155FF3B3/?igshid=7kndqufti3v6

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Not too sure what to say to this visitor in the shop!!!! 🤪🤪 #wheniwasakidvintage #creeklifecohuna #vintage #dinosaur #augmentedreality (at When I Was A Kid Vintage)
https://www.instagram.com/p/B7UfZc0gW9Y/?igshid=glxst5ukczpv

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Starting work on “The Person You (Don’t) Want To Be” Swatchbook AR. Here is @sandrala_82 , as “The Explainer” (Note: previously posted “The Bully”, “The Silent (But Uncomfortable) Bystander”, “The Silent (And Delighted) Bystander”, “The Inert With Self-Interest”, “The Opportunist”, “The Shallow Prophet”, “The Center of Gossip”, “The Hypocrite” and “The Smartest Guy in the Room.” And there are still so many more. In the meantime, super big thanks to Sandra, Mickey, Joyce, Eliot, Yvany, Sally, Jed, and Caleb. xo #bookarts #bookart #augmentedreality #ar #thepersonyousonywanttobe
https://www.instagram.com/p/B7USxEIFLck/?igshid=1fjfulwzyxxnh

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instagram

Kahayag sa kangitngit. Testing some lighting options on the Yakan filter. You can check out the original on in my profile by clicking on the face icon. #tanyaktanyak #yakan #sparkar #augmentedreality #kabuay (at SOMA Pilipinas Filipino Cultural Heritage District)
https://www.instagram.com/p/B7Tq1TEDUBu/?igshid=1e74ja99p4q8m

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We’ll Design The FUTURE
🚗You Enjoy The RIDE💨
👉Follow us @bluebeamgo For more
VR, AR, AI, RC, FPV, & Gaming Action.
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#BlueBeamGO #cosplay #cosplayer #cosplayersofinstagram #rc #rccar #rctruck #vr #virtualreality #augmentedreality #fpv #fpvdrone #fpvcar #fpvplane #virtual #gaming #instagame #instagamer #instagaming #popular #popularphoto #xbox #Playstation #flightsim #drone #hobby #rchobby #artificialintelligence (at Portland, Oregon)
https://www.instagram.com/p/B7NGT-KAYYj/?igshid=17wdp2k8o39ls

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Somehow we always thought the kids would love seeing and playing with this.
It was fun for a little while but then it got really repetitive and when other kids started throwing the sand around we had to leave.
#sandbox
It does look cool…
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#kidsplay #augmentedreality #ar #toy #toys #sandboxgame #sandboxvr #arforedu #handsonlearning #learning #steam #stemtoy #playfullearning @andystechgarage #atg #andystechgarage #stemandy #stemeva #andystem #evastem #stematg #atgstem #wonderworks #wonderworksorlando
https://www.instagram.com/p/B7DnJW9HK0g/?igshid=1ooadvmddw6nj

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Interferencia es el nombre de este efecto, es la versión nueva de Cadre Mask. Puedes experimentarlo usandolo en Instagram, aquí

!Este es [AR] Pos-Humano un filtro que se inspira de las ideas de la pos-humanidad en un posible futuro distante del destino de nuestra raza como seres humanos. Puedes experimentar este filtro en este enlance.

Ringwraiths Mascara tiene una nueva calidad, no dejando asi de lado legado al señor de los anillos. Puedes usar este filtro de Instagram aquí

El Diablo se actualiza también, este filtro ha llegado a más de 3 millones de impresiones gracias a que personajes famosos lo han usado, como por ejemplo, una ganadora del show de Tv famoso de RuPaul’s Drag Race. Lo he actualizado tambíen, puede ser usado aquí