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Kyle Tezak

Kyle Tezak is a designer and illustrator based in Minneapolis, Minnesota. His work varies in content , working on various projects from icons, branding, product design and illustration. I particularly am interested in his icon designs, for example he created a very illustrative icon set for a US banking mobile app.

His icons are beautifully constructed and notably achievable to recreate. I really like the use of varied shapes and lines which he has use, as they make the app design fun and enjoyable, removing the mathematical, potentially tedious nature of the content. It is also important to point out that his icons are consistent in colour and style and really tie together a specific style. 

The Noun Project

The Noun project is a huge collection of visual communication through specifically icon designs, which have been created by designers all over the world. It offers a huge range of free icons and inspiration for many people particularly designers such as myself. Kyle Tezak is a contributor to the Noun Project himself, which lead me back to revisiting the site. Here are some examples of his contribution to the project. I like his range of styles, varying from very abstracted expressionist style icons to object orientated designs.

For example, i have selected a few icons from the Noun Project site which are centred around the theme of music, which comes in handy when trying to gather inspiration for my own app design. 

Boot Coffee Campus

I loved Tezak’s illustrative approach for the Boot Coffee Campus. His colour choices are interesting, for example the background of the poster is a creamy colour, rather than a plain white, possibly to reflect the richness of the coffee. He has also used bright colours making the campus look exotic and tropical, while the busy nature of his illustration suggests that the the coffee campus has a hardworking, continuously moving environment. I like the way that he has made the text style plain and simple which really draws in on the quirky icon designs and illustration.

Olly Moss

Olly Moss is a Graphic designer from Winchester, well known for his own unique representation of movie posters. I think that his use of colour is key in the success of his designs. Above the basic silhouette  of star wars characters forms the basis of his movie poster design, however made into something different, as he uses his own style to represent the scenes, in a more abstracted way. Moss’s choice of colour creates a magical feel to his designs as the bright blue in the forest scene of the Return of The Jedi poster is unnatural, yet beautiful and striking. Similarly the bright orange in The Empire Strikes Back poster projects the sky yet is also unrealistic, and stretches the imagination. 

There is a very illustrative and painted style to his work, and it is consistent through his designs, I like the way that his posters scenes tie together with the title. In his interpretation of The Chamber Of Secrets, Moss reflects the colour from the castle into the mountains and water, or vice versa, creating a connection between the school and surroundings, as if all interconnected. I think that it is important to take away how effective a stretch of the imagination and a turn away from very formulated design can be.

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Smartphones have #Revolutionized the way we do business at a faster rate than we #anticipated. Be it booking a #travel ticket or #arranging #accommodation, ordering food or buying #groceries and paying bills, mobile #applications help us do the task #conveniently and efficiently.

WWF App Design

A huge passion of mine is animal care and welfare, which i became more aware of in my late teens. I have always loved animals and try my best to do small things which can attribute to their care, such as my monthly donation to Green Peace, or avoiding products such as makeup which has been tested on animals. Don’t get me wrong, i’m not the type of person to force my opinions upon others, but I feel that its important that people consider small actions that they take everyday. With that being said, I have come to love the WWF (World Wide Fund For Nature) app, which was launched in 2013. This is an app i have seen many times before, however I have only now dowloaded it on my phone to explore it fully. 

The user interfaces are simply beautiful and there is no other way to describe the stunning photography which comes along with it. The designers have clearly thought about the best way to focus all attention on the beauty of the animals, such as Polar Bears, Elephants, Sharks, etc. The use of clean white and black font against a white background is key in doing so, while the origami animals that unfold and refold in a touch are the icing on the cake.  

What does the App do?

The focus of the app is to inform people about the various different animals in a fun and captivating way. The app features interactive stories of the endangered animals, and information on the location of these animals, are they close by? Where can you find them? etc. There are also cool features such as instructions on making your own origami animals and immersive 360 degree views of the animals environment, and around the globe. Other information which the app delves into include , threats to the animal, and facts which are unique to them. The main intent on the app of course is to inform people on how they can get involved and help to protect the animals. 

I think that this app design has potential to grow as there are only limited animals mentioned, and so many others which are endangered. I like how easy to use his app is and the very personal insight that it can give you into your own surroundings, for example it can give you an exact distance in km between yourself and any animal in the app, wherever you are in the world, which is quite incredible. With UX and UI design as satisfying and simplistic as this, it is a game changer for opening the eyes of so many people. I would like to explore similar themes in my own research, while taking inspiration from the layout of the app in particular. It is also very notable to say that this app has received a huge amount of recognition for its design, and content( I’m not being biased) 

If you have not dowloaded this app to your phone already, i highly recommend you check it out! 

https://itunes.apple.com/gb/app/wwf-together/id581920331?mt=8

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