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New research reveals Europe is still the top holiday choice for Brits with 84% visiting the continent in 2019. Though the research also reveals more are finding good value packages in Egypt, Tunisia and Bulgaria too.







Good morning . We launched the new report yesterday which gives insights on how people travel and their attitudes towards booking and planning their holidays, download the report at




"With the continued innovation of the product there has been a noticeable boost in the number of young holidaymakers choosing this type of holiday," says Victoria Bacon, as report is released 👉




Victoria Bacon , ABTA’s Director of Brand and Business Development shares the research highlights from this year's report. Watch here ➡️




Today, we've launched the new report at revealing people’s behaviours and attitudes towards booking and planning their holidays. Download a copy here:




. shares research on the increase in solo travel with it being an increasingly popular way to see the world. The number of people travelling alone has increased by almost one third in the last seven years.




. shares the perks of booking a package holiday and highlights ABTA’s research on the main reasons holidaymakers book one which is less hassle and better value for money




Avid solo traveler describes some of her most memorable encounters travelling the world alone. research says 76% of people, who travel alone, do so to have the opportunity to do what they want.




The 2018 report shows how customers often move between channels when planning and booking a holiday – the new Trends report says its website is an important tool in driving footfall into stores.




finds that more young people are considering going on a in the next 12 months compared to last year with over half (53%) of 18-24 year olds saying they’re interested in taking a cruise for the first time.




. confirmed a rise in demand for expert travel advice at and that agents are particularly favoured by millennials. shows a fifth of 25-34 y/os feel they have a better holiday when they book through an agent:




Planning a trip next year? tops the list of destinations people most wish to visit, with 61% saying they plan to take a trip there in the next 12 months. Read more here:




. confirmed at a rise in demand for expert travel advice and that agents are particularly favoured by millennials. revealed 93% of people go onto book with a travel company after speaking to one of their experts.




UK holidaymakers are investing in longer overseas breaks as well as being more cost-conscious. reveals more on the trend here:




ABTA’s latest Holiday Habits Report reveals 12% of 18-34 year olds are considering a .




More Britons are choosing to travel on their own – using apps and smartphones – as it means a holiday without compromises. research finds 16% of 35-44 year olds took a trip alone in 2018: the figure for 2017 was just 5%.




Our new research finds that the single biggest reason for going on a solo holiday is to have the opportunity to do they want and the desire to have 'me' time.




As we head into the weekend, ABTA research shows that city breaks continue to be the nation’s favourite type of holiday. Check our more info on the nation’s favourite types of holiday’s here:




ABTA ha publicado el informe "ABTA Holiday Habits Report 2018" , documento imprescindible para entender el mercado emisor de del Reino Unido.



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