You’re new, you’re black (or insert any relevant race, culture, and sexuality here), we see that you can sell high, there’s a writer that wants to promote you, we’ll promote you.
Once there’s a different writer with a new idea though, we’ll promote that one, controversy doesn’t matter coz controversy brings people attention and curious people will make money for us.
You, former attention grabber, can go over there with whichever writer you like. If you can bring attention again we’ll bring you back but for now bye. We don’t care
Mainly DC Comics but Marvel can apply as well
Damian Wayne was created to be Son of Batman and divorce metaphor
He was killed by his creator but was not to be revived because Star Writer Snyder introduces the idea of Black Robin in his AU
But WB wants to still Son of Batman so he’s resurrected
Then Jurgens was reviving Superman by introducing Jon and Super Dad concept
DC decides to sell both as Super Sons
Watch out here comes Star Writer Bendis
Super Sons are out, Young Justice is in
Jurgens is dumped to Nightwing and Tomasi to Detective Comics, those titles that can sell middle-high simply because of the characters alone but don’t need much effort
What is Damian now that WB’s done with Son of Batman promotion? Back to Demon Child status quo
HEY! 5G’s starting! Look at this new Black Batman and Grown Up Superman Super Son!
…Previously, on, DC Idol Culture:
(Re) Introducing Batwoman! Bat Lesbian! What? The series doesn’t sell and canceled? Dump her with Gotham Monsters
…Going back further.
Introducing Jason Todd! New Robin! What? Too Similar to Dick?
Introducing Jason Todd! Street Alley Robin! What? Too different than Dick and Dark solitary Batman is popular because of TDKR, Year One, TKJ and Batman 1989? Kill him.
What? WB still wants to promote Robin? Introducing Tim Drake! The perfect Robin!
Don’t get too close to Batman though. He needs to be broody. Broody Batman comic and movie sell. Broody Batman is our Idol.
All is well
Hey, there are these new guys called Didio, Johns, and Morrison…